What’s the job?
Support the team deploying Global Blue’s international marketing and communication strategy.
Drive traffic to the Global Blue Group digital ecosystem by providing support to the Digital and Content Marketing Managers (content creation and design).
What will you do?
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Take part in preparing the marketing and communication content plan in partnership with the BI and commercial team
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Create, localize, and edit visual and written digital content, including infographics, short video content, as well as visuals and graphics for newsletters, presentations, or blog articles
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Contribute to the visual and editorial animation of Global Blue’s B2B and Corporate website: publish, optimize, and update website content (articles, news etc.)
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Collect quantitative and qualitative data from marketing campaigns
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Press : Gather, verify, and recommend information and press articles to support the Content Manager
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Edit and proofread FR and EN content before it is published online
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Help the team create and enrich illustrations for the site (photo, video, images, pictograms etc.) via the Content Management System (CMS)
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Optimize the natural Search Engine Optimization (SEO) by exploiting keywords and HTML tags (title, description, Alt H1, H2 etc.)
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Market research on the latest trends/news for market studies, presentations, and articles
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Support the marketing team by sharing ideas, participating in team meetings, and attending luxury industry webinars
What will you learn?
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Marketing best practices and needs and how to design specific materials
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How to create and edit videos for events and the website
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To strengthen your skills for key tools like Excel and PowerPoint
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To master Canva by creating and designing infographics and webinar invitations on a regular basis
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How to use CMS to support the marketing team
Key skills/qualities
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You are a curious, resourceful, and innovative person with good analytical skills
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You have a first experience in digital marketing or digital performance
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Currently studying Business Administration, Marketing or equivalent at university
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Strong written and verbal communication skills in English and French
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Interest in retail, digital marketing, and luxury products
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Microsoft Office Suite (Word, Excel, PowerPoint)
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Widespread CMS skills is ideal: WordPress, and Magnolia
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Knowledge of Adobe Suite to create print and visual content
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Canva
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Google tools (Analytics, Trends, Play Play)
Top Skills
What We Do
At Global Blue, we firmly believe that enhancing the shopping experience drives performance.
Our mission is to seamlessly connect shoppers and brands worldwide by simplifying the shopping experience and boosting retailer performance. With over 40 years of industry expertise, we have pioneered Tax Free Shopping and expanded into the Payment and Post-Purchase business.
As a technology partner, we lead our industries with innovative technology and data-driven insights, bringing unparalleled value at every touchpoint along the shopping journey. We support retailers in handling over 35 million Tax Free Shopping transactions every year and our payment partners in elevating the experience of more than 31 million transactions worldwide. Our post-purchase solutions also cater to the needs of over 47m e-commerce shoppers. Listed on the New York Stock Exchange, we generated €20bn Sales in Store and €311M revenue in FY 2022/23.
Our diverse community of over 2,000 employees represent more than 80 nationalities across 53 countries. At Global Blue, we cultivate a culture of empowerment, encouraging our teams to collaborate and support one another.
Together, we innovate, create, and strive towards a brighter future for the businesses we serve.
With Global Blue, enjoy the journey.
