Digital Paid Media Specialist – B2B SaaS

Sorry, this job was removed at 12:17 p.m. (UTC) on Tuesday, May 20, 2025
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Hiring Remotely in United Kingdom
Remote
Information Technology • Software • Consulting
The Role
Everbridge, a global leader in SaaS-based critical communications and enterprise safety solutions, is seeking a skilled Digital Paid Media Specialist to join our high-performing Global Demand Center team. This fully remote role is based in the UK, offering flexibility and the opportunity to make a tangible impact in a fast-growing tech company with a mission that matters. 

In this role, you’ll be responsible for planning, managing, and optimizing digital paid media campaigns and omni-channel automated nurture programs across EMEA and APAC. You’ll also support organic social efforts and other key digital marketing initiatives. 

As part of the Global Demand Center, you’ll work closely with campaign strategists to align paid media with broader marketing goals, drive demand generation, and contribute to revenue growth. Reporting to the Senior Director, Global Demand Center, your work will help scale a data-driven, digital-first marketing engine across international markets. 

What you'll do:

  • Lead Paid Media Campaigns: Own and optimize digital paid media campaigns across platforms like Google, LinkedIn, Microsoft, Meta, Reddit, and 6sense to drive high-quality leads and maximize ROI.
  • Budget Optimization: Oversee and manage budget allocations to ensure the most effective use of resources, delivering measurable results.
  • Data-Driven Decisions: Use your analytical skills to perform A/B testing, refine audience targeting, and make strategic decisions based on campaign performance data.
  • Collaborative Innovation: Partner with internal teams to create compelling ad content, and contribute to broader digital initiatives including organic social media efforts.
  • Stay Ahead of Trends: Keep up with the latest digital marketing trends, tools, and AI-driven techniques, bringing fresh ideas to the table to continuously improve our strategies.
  • Agency Management: When necessary, manage external agency relationships to ensure campaigns meet our high standards.

What you'll bring:

  • 3+ years of hands-on experience managing and optimizing B2B SaaS digital advertising campaigns across multiple platforms.
  • A proven track record of delivering data-driven results and maximizing ROI.
  • Expertise in paid media campaign execution, including keyword research, audience targeting, and budget optimization.
  • Strong proficiency with SFDC tracking and campaign management.
  • Excellent communication skills and a self-starter mindset—you’re proactive, adaptable, and always ready to innovate.
  • Knowledge of global advertising regulations and brand standards.
  • Bonus: ABM experience, SEO expertise, or experience targeting international markets and the DevOps persona.

#LI-HG1

About Everbridge

Everbridge empowers enterprises and government organizations to anticipate, mitigate, respond to, and recover stronger from critical events. In today’s unpredictable world, resilient organizations minimize impact to people and operations, absorb stress, and return to productivity faster when deploying critical event management (CEM) technology. Everbridge digitizes organizational resilience by combining intelligent automation with the industry’s most comprehensive risk data to Keep People Safe and Organizations Running™. For more information, visit www.everbridge.com, read the company blog, and follow on Twitter. Everbridge… Empowering Resilience
 
Everbridge is an Equal Opportunity/Affirmative Action Employer. All qualified Applicants will receive consideration for employment without regard to race, creed, color, religion, or sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

Everbridge Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Everbridge and has not been reviewed or approved by Everbridge.

  • Healthcare Strength Healthcare coverage appears broad, with medical, dental, vision, telehealth, disability, life/AD&D, and FSA/HSA options described. Wellness elements like an EAP and mental-health support are also included, which can add practical value beyond base pay.
  • Retirement Support Retirement offerings include a 401(k) plan with employer matching and an ESPP, indicating multiple ways to build longer-term financial value. Match details are sometimes specified externally, but the presence of a match and purchase program is consistently referenced.
  • Leave & Time Off Breadth Time-off benefits include flexible PTO plus paid volunteer time, providing both personal flexibility and community-focused leave. Paid holidays and new-hire PTO amounts are also described in some materials, suggesting a reasonably complete time-away menu.

Everbridge Insights

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The Company
HQ: Vienna, VA
1,437 Employees
Year Founded: 2002

What We Do

Keeping People Safe and Businesses Running. Faster. Everbridge, Inc. (NASDAQ: EVBG) is a global software company that provides enterprise software applications that automate and accelerate organizations’ operational response to critical events in order to Keep People Safe and Businesses Running™. During public safety threats such as active shooter situations, terrorist attacks or severe weather conditions, as well as critical business events including IT outages, cyber-attacks or other incidents such as product recalls or supply-chain interruptions, over 5,300 global customers rely on the company’s Critical Event Management Platform to quickly and reliably aggregate and assess threat data, locate people at risk and responders able to assist, automate the execution of pre-defined communications processes through the secure delivery to over 100 different communication devices, and track progress on executing response plans.

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