SEM Specialist

Job Title: SEM Specialist (Search Engine Marketing)

Location: Piscataway, NJ (Hybrid)

The estimated salary range is $80,000 - $90,000, depending on experience level.

Key Responsibilities:

1. Develop and execute integrated digital media strategies across paid search (Google Ads), paid social (LinkedIn, Meta), programmatic/display, and retargeting channels to generate qualified demand across biotech customer segments.
2. Lead full-funnel media planning and day-to-day campaign operations, including audience segmentation, ABM list activation, campaign setup, creative routing, budget pacing, bid strategy optimization, and performance management.
3. Define, implement, and maintain robust conversion tracking, including GA4, Google Tag Manager, UTM frameworks, multi-touch attribution models, pixel placements, and event-based measurement.
4. Partner closely with content, design, and product marketing teams to review and refine creative copy, ensure scientific accuracy, and provide detailed channel-specific specifications for ad formats, targeting requirements, placements, and optimization guidelines.
5. Analyze campaign performance using KPIs such as CTR, CPC, CPA, CPL, MQL, and ROAS. Deliver recurring performance dashboards and executive-ready reports with actionable insights, ROI assessment, and data-driven recommendations.
6. Optimize channel mix, audience strategies, creative variations, and budget allocations to improve efficiency and maximize pipeline contribution.
7. Manage relationships with external media agencies, MarTech vendors, and ABM platforms (e.g., 6sense, RollWorks) to support scalable campaign execution.
8. Stay current on digital advertising best practices, platform updates, AI-driven targeting capabilities, and industry regulations relevant to biotech/life sciences promotion. Assess emerging channels, tools, and tactics for potential adoption.
9. Ensure compliance with biotech marketing requirements, including regulatory review processes, scientific claims accuracy, and internal brand governance.

Qualifications:

1. 3+ years of hands-on experience in paid media operations, preferably within B2B biotech, life sciences tools, pharmaceuticals, CDMO/CRO, or scientific technology sectors.
2. Proficiency in paid media platforms including Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and programmatic DSPs. Experience with ABM platforms (6sense, RollWorks) is preferred.
3. Strong analytical and quantitative skills with exceptional attention to detail. Proficient in GA4, Google Tag Manager, Looker Studio, UTM mapping, attribution tracking, and performance analytics.
4. Demonstrated ability to review, refine, and QA digital creative assets and copy. Strong understanding of biotech-appropriate messaging, scientific credibility, and audience-specific creative considerations.
5. Knowledge of digital media KPIs, bidding strategies, audience modeling, A/B testing, and performance optimization methodologies.
6. Google Ads Certifications (Search, Display, Measurement, etc.) and/or LinkedIn Marketing Certifications are a strong plus.
7. Excellent verbal and written communication skills, with the ability to translate performance metrics into clear business insights for leadership and commercial stakeholders.
8. Experience collaborating with cross-functional teams, including content, design, product marketing, regulatory, sales, and regional marketing; ability to manage external agencies and vendors.
9. Ability to operate in a fast-paced, matrixed global environment with strong project management, prioritization, and problem-solving skills.

#LI-EB1

#GS