We believe in the power and joy of learning
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
Our culture values diversity, engagement, and discovery
Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/.
The Digital Media Manager is responsible for overseeing digital media execution for business unit go-to-market strategies.
What you'll do here:
Manage social channels – Work closely with internal teams and external vendors to provide oversight of our paid social and paid search channels such as Facebook, LinkedIn, Google, X (formerly Twitter), Bing and YouTube. Orchestrate day-to-day social media activities, including calendar management, posting, monitoring, responding to or forwarding on any questions that require responses, and boosting.
Campaign Execution – Partner with internal teams and external vendors to plan, build and launch paid media and social campaigns to achieve agreed upon business goals. Test and analyze campaigns to improve messaging, creative, audience targeting, and overall channel performance.
Analytics and Reporting – In partnership with the analytics team, regularly analyze and communicate campaign performance against established digital marketing metrics, KPIs, intelligence and optimization strategies. Monitor budget and communicate spend status.
Vendor Management – Manage all aspects of vendor engagement, including tracking and processing invoices, contracts/SOWs. Onboard and provide access, as appropriate, to relevant social channels and tools such as CM360 and Sprout Social.
Skills you will need here:
Bachelor's degree in Marketing, Communications, or a related field
7+ years of experience in social and paid media, with a proven track record of successful campaigns in large channels such as Facebook and LinkedIn
Proficiency in social media management tools, such as Sprout Social
Experience with web analytics tools such as Google Analytics
Strong understanding of SEO and SEM principles
Experience with vendor management
Excellent written and verbal communication skills
Excellent project management skills
Preferred: Experience working in a digital agency
Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.
Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at [email protected] or at +1 (617)289-7917.
About Cengage Group
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Compensation
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
$70,000.00 - $87,000.00 USDSimilar Jobs
What We Do
With more than 100 years of serving learners, Cengage Group is a global edtech company that enables student choice. No matter how, where, when or why someone wants to learn, our portfolio of education businesses supports all students, from middle school through graduate school and skills education, with quality content and technology. Collectively, our three business units – Cengage Academic, Cengage Work, and Cengage Select – help millions of students each year in more than 125 countries achieve their education and career goals and lead choice-filled lives. Visit us at www.cengagegroup.com
Why Work With Us
Our employee experience centers around a shared purpose: to help millions of learners achieve their dreams and improve their lives through education. Whether you want to make a difference in the world or start a fulfilling career in edtech, we focus on providing our employees with meaningful work while empowering them with resources to succeed.
