Digital Media Associate (with experience in Luxury Real Estates)

Job Title: Digital Media Associate (with experience in Luxury Real Estates)

Location: Lagos, Nigeria

Reports to: VP, Sales & Digital

Industry: Luxury Real Estate

Role Overview:

The Digital Media Associate will manage the real estate’s digital presence by creating high-quality content, executing social media strategies, and ensuring consistent communication across all digital platforms. The ideal candidate is a creative storyteller with a strong understanding of luxury branding, real estate marketing, and online audience engagement. This role plays a key part in building brand visibility and generating leads for the company’s premium property offerings.

Key Responsibilities

Content Creation & Management

● Produce high-quality written, visual, and video content tailored to each platform

(Instagram, Facebook, LinkedIn, Twitter/X, YouTube).

● Curate, manage, and grow the Rel Estate’s social media pages.

● Capture on-site content at properties, open houses, inspections, estate tours, and events.

● Ensure all visuals and messaging align with the company's luxury brand identity, tone, and

style guidelines.

● Create compelling lifestyle-driven content that highlights architecture, interior design,

community features, and luxury living.

Strategy & Execution

● Develop, implement, and manage social media strategies that enhance brand awareness

and drive lead generation.

● Prepare content calendars, campaign plans, and rollout schedules in collaboration with

the VP, Sales & Digital.

● Oversee the approval workflow for all content and campaigns.

● Identify content gaps and recommend new ideas based on industry trends, market

behavior, and audience insights.

Community Management

● Respond promptly and professionally to direct messages, inquiries, and comments

across all platforms.

● Support the sales team in tracking and nurturing digital leads.

Analytics & Reporting

● Monitor and analyze social media performance and campaign results.

● Provide monthly analytics reports and post-campaign analysis with actionable insights.

● Maintain a deep understanding of social metrics, audience behavior, and platform algorithms.

Digital Advertising

● Plan and execute Meta Ads campaigns with precise audience targeting and optimization.

● Promote property listings, events, brand activities, and special campaigns using paid media.

● Work toward contributing at least 10% of monthly sales through digital media activities.

Events & On-Ground Content Duties

● Attend property tours, open houses, and the company's events to document and create

real-time content.

● Support the Digital & Sales team during launch events, exhibitions, and estate viewings.

Market & Brand Alignment

● Stay updated with real estate marketing trends, platform changes, and best practices.

● Monitor competitor activity and general market trends in Lagos’s luxury property segment.