Digital Media Account Manager

Job Description:

Key responsibilities:

• Campaign Management: Have a basic to strong knowledge of planning, executing, and optimization of digital media campaigns across platforms such as Google Ads, Facebook, Instagram, and programmatic networks.
• Client Relationship Management: Serve as one of the primary point of contact for clients, understanding their needs and ensuring their satisfaction.
• Performance Analysis: Monitor and analyse campaign performance using analytics tools, providing regular reports and insights to clients.
• Budget Management: Oversee media budgets, ensuring efficient allocation and spending to maximize ROI. Manage flow plans timeously and with accuracy.
• Collaboration: Work closely with cross-functional teams, including creative, analytics, and performance team, to ensure cohesive campaign execution.
• Innovation: Stay updated with the latest trends and technologies in digital marketing, testing new strategies to improve campaign performance.
• Strategy: Develop digital media strategies that will deliver results.
• New Business Development: Identify opportunities for account growth.
• Problem Solving: Address any issues or challenges that arise during campaign execution, ensuring timely resolution.

Qualifications:

• Education: Bachelor's degree in Marketing, Business, Advertising, or a related field.
• Experience: Minimum of 2-3 years of experience in account management, media planning and buying, or campaign management preferably within an agency setting.
• Skills:
  • Proficiency in marketing platforms (e.g., Google Ads, Facebook Ads Manager, Telmar).
  • Basic analytical skills with experience in using analytics tools (e.g., Google Analytics).
  • Excellent communication, interpersonal and presentation skills.
  • Excellent organizational and project management skills.
  • Ability to analyse data and provide actionable insights.
  • Knowledge of media planning and buying processes.

Desired Attributes:

• Detail-Oriented: Strong attention to detail and organizational skills.
• Proactive: Ability to anticipate client needs and proactively address them.
• Team Player: Collaborative mindset with the ability to work effectively in a team environment.
• Adaptable: Flexibility to adapt to changing client needs and market conditions.

This role is crucial for driving the success of clients' digital marketing efforts and ensuring that media investments are optimized for the best possible outcomes

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