Responsibilities
- Campaign Strategy & Execution
- Lead and project-manage global digital campaigns from concept to optimization, aligning initiatives to business priorities and revenue goals
- Partner with the Demand Gen and Product Marketing teams to develop omni-ch
- annel campaigns across web, email, paid search, paid social, webinars, and content syndication
- Manage our digital marketing agency and guide SEO and paid media strategies, ensuring alignment with Star’s global messaging and lead-gen objectives
- Oversee website performance and enhancements in WordPress, ensuring a modern, optimized, and conversion-focused experience
- Translate data from Google Analytics, HubSpot, and Search Console into actionable insights and recommendations
- Drive SEO performance (organic search, local SEO, backlinks, and profile optimization)
- Partner with Marketing Ops to ensure campaigns are tracked, measured, and reported accurately, with a focus on continuous performance improvement
- Act as a digital advisor across the marketing organization, providing data-backed guidance for campaign strategies, content development, and demand gen
- Work cross-functionally to ensure digital assets, copy, and creative maintain brand consistency and reflect Star’s voice globally
- Test new channels, technologies, and creative approaches to stay ahead of digital trends and enhance ROI
Skills and Experience
- Proven experience developing, executing, and optimizing digital campaigns that drive awareness and qualified pipeline
- Expertise in paid media management (especially LinkedIn and Google Ads), SEO, and email automation
- Adept at analyzing performance data and translating insights into actionable marketing improvements
- Skilled collaborator who thrives in a cross-functional environment and can influence without authority
- Excellent writing and editing skills—able to turn complex concepts into compelling copy
- Strong organizational skills with the ability to manage multiple priorities and deadlines
- Curious, data-driven, and relentlessly focused on continuous improvement
Minimum Qualifications
- 3–6 years of hands-on digital marketing experience, ideally in B2B SaaS, fintech, or regtech
- Demonstrated success managing end-to-end digital campaigns that deliver measurable pipeline impact
- Experience managing and optimizing external agency partnerships
- Proficiency in HubSpot, Google Analytics, Salesforce, Google Search Console, WordPress, ON24, and SEMRush (or equivalent)
- Strong understanding of SEO fundamentals, paid media, email automation, and attribution models
- Experience working within a data-driven marketing framework, collaborating closely with Marketing Operations
- Integrity and Ethics
- All StarCompliance employees are expected to commit to a high standard of personal integrity and carry out their responsibilities in an ethical manner
Top Skills
What We Do
StarCompliance is the world's leading provider of compliance software to the global financial industry. Our clients include asset managers, broker-dealers, private equity firms, insurance providers, investment banks, and diversified financial institutions. Our scalable, easy-to-use solutions provide a 360-degree view of employee and business activity to help firms monitor and reduce risk, meet regulatory obligations, gain efficiencies, and drive employee adoption.
Our Employee Conflicts of Interest suite provides clients a single place for monitoring and mitigating potential employee conflicts, covering: personal trading activity; insider trading; private investments, gifts and entertainment spending; outside business activities; and political donations. The STAR Mobile app supports personal trading pre-clearance requests and gifts and entertainment spending submissions, and allows compliance officers and employee supervisors to review and approve those requests and submissions on-the-go. Compliance Control Room centralizes all firm deal-related activity—automatically surfacing critical data that might otherwise be missed—and allowing for easier conflict searches, so deals can be cleared faster and with greater confidence.
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