JOB SUMMARY
The Senior Marketing Analytics Analyst plays a critical role in transforming customer, digital, and campaign data into insights that improve acquisition, retention, member experience, and marketing effectiveness. This role works across Marketing, Digital, Sales, and Enterprise Analytics to translate business questions into analytical approaches, build performance dashboards, evaluate campaign ROI, and uncover opportunities to improve engagement across the member and patient lifecycle.
This individual must bring strong statistical rigor, advanced marketing analytics skills, and deep understanding of healthcare customer journeys—including Medicare, Medicaid, Commercial, and provider engagement pathways. Experience with enterprise data platforms such as Salesforce Data Cloud, Adobe AEP/CJA, and Tableau is preferred.
ESSENTIAL RESPONSIBILITIES
- Develops, evolves, and then communicates various digital strategy, including but not limited to web, social, and/or mobile strategy. Defines engaging, retail-oriented solutions, best practices, and opportunities to meet business objectives and the broader customer experience.
- Works closely with customers, stakeholders, and technology partners to understand business goals, multi-channel marketing strategies, brand strategies, content strategies, product strategies, and technology solutions in order to create best-fit digital marketing programs and solutions, serving as a trusted advisor to internal customers.
- Keeps management informed of project activity, interdependencies, challenges and opportunities and educates stakeholders by socializing new, interdependent, or evolving digital capabilities and opportunities.
- Manages and distills research, analytics, competitive activities, and emerging trends to support digital strategy. Makes tactical decisions, and socializes opportunities with stakeholders. Monitors competitive landscape as well as other related verticals such as retail or financial, creating insights for future development; sets, meets, and re-evaluates key performance indicators for all projects and BAU digital capabilities
- Ensures consistent messaging within digital channel by working with content providers, content strategists, and cross-channel marketing and business partners to ensure consistency throughout customer experience.
- Other duties as assigned or requested.
QUALIFICATIONS:
Required
- High School Diploma or GED
- 5-10 years of relevant, progressive experience in the area of specialization
Preferred
- 5–10 years in marketing analytics, digital analytics, or customer analytics.
- Experience in healthcare, payer/provider environment, or other regulated industries (preferred).
- Proven track record analyzing complex customer and campaign datasets from CRM, CDP, web/app analytics, and marketing automation platforms.
- Experience with Adobe Web SDK or Tealium/Freshpaint event instrumentation.
- Background in behavioral science, marketing science, or healthcare consumer experience.
- Exposure to machine learning operations (MLOps) or automated model scoring.
- Familiarity with call center analytics, provider engagement data, or member experience metrics (CAHPS, HEDIS, STARS).
Technical Skills
Advanced SQL (window functions, CTEs, analytical modeling).
Tableau / Tableau Next (LOD expressions, parameters, data modeling, AI-driven insights).
Experience with at least one major CDP/marketing cloud:
Salesforce: MCI (Datorama), MCE (Engagement), Data Cloud
Adobe: AEP (RTCDP), CJA
Strong data wrangling skills (Dataiku, Python or R preferred).
Analytical Skills
Strong foundation in statistics: regression, hypothesis testing, forecasting, experimental design.
Hands-on experience with multichannel attribution and media performance evaluation.
Ability to build and interpret predictive models and customer segmentation.
Domain Expertise
Understanding of healthcare marketing (enrollment flows, provider networks, Medicare AEP/OEP).
Familiarity with HIPAA, PHI, consent management, and data governance best practices.
SKILLS
- Proactive in learning and adapting to new marketing technologies, tools, and AI-powered marketing platforms.
- Exceptional communication and insight storytelling ability.
- Strong stakeholder engagement skills—comfortable presenting to marketing, product, and executive leadership.
- Highly organized and comfortable operating in a fast-paced, matrixed environment.
Language (Other than English):
None
Travel Requirement:
0% - 25%
PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS
Position Type
Office-based
Teaches / trains others regularly
Occasionally
Travel regularly from the office to various work sites or from site-to-site
Rarely
Works primarily out-of-the office selling products/services (sales employees)
Never
Physical work site required
Yes
Lifting: up to 10 pounds
Constantly
Lifting: 10 to 25 pounds
Occasionally
Lifting: 25 to 50 pounds
Rarely
Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.
Compliance Requirement: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.
As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy.
Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.
Pay Range Minimum:
$72,700.00Pay Range Maximum:
$116,600.00Base pay is determined by a variety of factors including a candidate’s qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.
Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.
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Top Skills
What We Do
Highmark Health, a Pittsburgh, PA based enterprise that employs more than 40,000 people who serve millions of Americans across the country, is the second largest integrated health care delivery and financing network in the nation based on revenue. Highmark Health is the parent company of Highmark Inc., Allegheny Health Network, and HM Health Solutions. Highmark Inc. and its subsidiaries and affiliates provide health insurance to nearly 5 million members in Pennsylvania, West Virginia and Delaware as well as dental insurance, vision care and related health products through a national network of diversified businesses that include United Concordia Companies, HM Insurance Group, and Visionworks. Allegheny Health Network is the parent company of an integrated delivery network that includes eight hospitals, more than 2,800 affiliated physicians, ambulatory surgery centers, an employed physician organization, home and community-based health services, a research institute, a group purchasing organization, and health and wellness pavilions in western Pennsylvania. HM Health Solutions focuses on meeting the information technology platform and other business needs of the Highmark Health enterprise as well as unaffiliated health insurance plans by providing proven business processes, expert knowledge and integrated cloud-based platforms. A national blended health organization, Highmark Health and our leading businesses support millions of customers with products, services and solutions closely aligned to our mission of creating remarkable health experiences, freeing people to be their best. Headquartered in Pittsburgh, we're regionally focused in Pennsylvania, Delaware, West Virginia and New York, with customers in all 50 states and the District of Columbia. We passionately serve individual consumers and fellow businesses alike. Our companies cover a diversified spectrum of essential health-related needs, including health insurance, health care delivery, population health management, dental solutions, reinsurance solutions, and innovative technology solutions. We’re also proud to carry forth an important legacy of compassionate care and philanthropy that began more than 170 years ago. This tradition of giving back, reinvesting and ensuring that our communities remain strong and healthy is deeply embedded in our culture, informing our decisions every day.
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