JOB OBJECTIVE
The Digital Marketing Strategist will be responsible for implementing and optimizing digital marketing
campaigns that drive lead generation, engagement, and conversion. The role will focus primarily on paid
advertising and lead generation strategy while also providing broad support across marketing functions,
including social media, content creation and more. The Digital Marketing Specialist will serve as a subject
matter expert in digital strategies, striving to optimize lead generation and customer conversion through
various digital media campaigns.
ESSENTIAL FUNCTIONS
● Lead and optimize paid advertising campaigns across Google Ads, LinkedIn Ads, and other platforms.
● Monitor and maintain the paid channels to provide weekly performance reports including data on
website traffic, email open rates, social media engagements, and content performance.
● Utilize Hubspot and Salesforce for CRM management and marketing automation.
● Develop and execute strategies for lead generation and audience engagement.
● Manage and maintain WordPress updates and content as needed.
● Assist in writing, strategizing, and producing compelling content for social posts and blog content to
help increase and grow our digital audience.
● Support the creation of marketing materials, including case studies and email campaigns.
● Design and edit visual content using Canva.
● Assist with video content creation for marketing initiatives.
● Coordinate and support webinars
● Work collaboratively across teams
REQUIREMENTS
● 3-5 years of B2B digital marketing experience (SaaS experience a plus)
● 2+ years of related experience in Paid Advertising, successfully building campaign
● Experience with CRM systems (Hubspot, Salesforce)
● Strong analytical ability to interpret data and insights; identify trends and deliver recommendations
● Ability to work efficiently in a fast-paced environment with a sense of urgency
● High attention to detail and produces high-quality output.
● Self-starter, independent, quick, and continuous learner
● Excellent verbal & written communication skills - able to craft communications
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What We Do
Sportsdigita has revolutionized sales enablement in the sports and enterprise industry with its cloud-based presentation platform, DIGIDECK. Named to the Inc. 5000 list of Fastest Growing U.S. Companies three years consecutively, Sportsdigita combines a deep understanding of sports sponsorship, ticketing, and premium experiences with best-in-class software technologies to solve business problems. Sportsdigita’s roster of over 400 partners worldwide include some of the biggest brands in sports such as the New York Yankees and Los Angeles Lakers and leading enterprise companies such as Visa and MetLife. Sportsdigita is a proud female-owned and operated business through WBENC.
