The Role
Lead and optimize paid marketing campaigns across Google, Meta, TikTok and programmatic channels. Manage media buying, budgets, A/B testing, attribution tools (Appsflyer, Firebase), collaborate with cross-functional teams, perform data analysis and audience segmentation, and build partnerships to drive customer acquisition and ROI.
Summary Generated by Built In
Job Description
- Manage and optimize digital marketing campaigns across various platforms, including Google
- Lead, direct, and develop the Digital Performance team in managing all Paid Marketing Channels at Cermati Fintech Group.
- Design, implement, and evaluate media buying and paid marketing strategies to support customer acquisition and growth.
- Manage the digital marketing budget with a focus on cost efficiency, ROI, and achieving business targets, while being accountable to the finance team and preparing weekly budget monitoring reports.
- Collaborate with the Marketing, CRM, Product, and IT teams to ensure a seamless customer journey from paid ads to Cermati Fintech Group's acquisition channels.
- Conduct data analysis, customer segmentation, and audience targeting optimization together with the Data team to improve campaign effectiveness.
- Perform routine A/B testing to identify the most effective approaches for enhancing campaign performance.
- Monitor data accuracy, identify, and reduce discrepancies from monitoring tools such as Appsflyer, Firebase, and CRM Data Bl.
- Maintain active communication with internal stakeholders, including business teams, to report results, address challenges, and ensure targets are met.
- Explore and establish new partnerships with paid media platforms
Qualifications
- 6+years of experience in Performance Marketing roles driving media buying and optimisation on Google, Meta, TikTok, and Programmatic platforms.
- Certified Google AdWords or Meta advertising
- A bachelor's degree from a reputable university, preferably from a quantitative analytical discipline (Computer Science/Engineering/Mathematics/Statistics)
- A result-driven and independent thinker with superior numerical skills
- Excellent data analysis and reporting skills using Excel, Google Sheets,SQL,or other data processing tools, and marketing advertisement using Appsflyer and Firebase
- Eager to work in a creative and collaborative environment.
Skills Required
- 6+ years experience in Performance Marketing managing media buying and optimization on Google, Meta, TikTok, and programmatic platforms
- Certified Google AdWords or Meta advertising
- Bachelor's degree from a reputable university
- Degree in Computer Science, Engineering, Mathematics, or Statistics
- Excellent data analysis and reporting skills using Excel, Google Sheets, SQL, or other data processing tools
- Experience with Appsflyer and Firebase for marketing attribution and analytics
- Result-driven, independent thinker with superior numerical skills
- Eager to work in a creative and collaborative environment
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The Company
What We Do
We are a technology startup that engages in the Indonesian financial technology area. We are based in Jakarta and we're founded by ex-silicon valley engineers. Our vision is to use technology to make financial information more available and more useful to everyone. Our mission is to enable people to take control of their financial situation and save a lot of money by doing so. Our products allow people to easily make the best financial decision for their situation. Come join our adventure in transforming Indonesian financial landscape through technology.
