Digital Marketing Specialist

Posted 4 Days Ago
Be an Early Applicant
Hyderabad, Telangana, IND
In-Office
Mid level
Information Technology • Consulting
The Role
Manage and grow digital presence via SEO, content, social, paid campaigns, landing pages and marketing automation. Create content, build lead-nurture journeys, track analytics with Google tools, present KPI reports, and recommend optimizations to drive visibility, engagement, and lead generation.
Summary Generated by Built In

Job Description: Digital Marketing Specialist

Position: Digital Marketing Specialist
Location: Hyderabad, India
Employment Type: Full-time

Overview

3Core Systems is seeking a results-driven Digital Marketing Specialist to grow and manage our digital presence across web, search, social, and campaigns. The role combines SEO, content, marketing automation, and analytics expertise to drive brand visibility, lead generation, and engagement.

 Key Responsibilities

  • SEO & Website Optimization: Improve website search rankings and visibility through keyword research, on-page/off-page optimization, and site performance enhancements.
  • Campaigns & Landing Pages: Design and manage conversion-focused landing pages, email campaigns, and automated lead-nurture journeys.
  • Social Media Management: Develop and execute a social media calendar; manage posts across LinkedIn, Twitter/X, Facebook, Instagram, and YouTube; grow followers and engagement.
  • Content Development: Create and repurpose digital content such as blogs, case studies, newsletters, and multimedia updates.
  • Analytics & Reporting: Track digital performance via Google Analytics and social insights; present weekly KPI reports and recommend improvements.
  • Digital Advertising (Preferred): Plan and manage PPC and paid social media campaigns to support lead generation and brand awareness.
  • Continuous Improvement: Stay current with trends and recommend new strategies, tools, and best practices to maximize ROI.

Qualifications

  • Bachelor’s degree in marketing, Communications, or related field (preferred).
  • 3+ years of experience in digital marketing.
  • Proven SEO experience with measurable results.
  • Strong knowledge of WordPress CMS.
  • Experience with marketing automation tools (e.g., Zoho, HubSpot etc).
  • Proficiency in Google Analytics, Google Search Console, and social media analytics.
  • Excellent communication and content creation skills.
  • B2B/IT services marketing experience is a plus.

Key Skills

SEO & SEM, Landing Page & Campaign Creation, Marketing Automation & Lead Nurturing, Social Media Management & Growth, WordPress CMS, Google & Social Media Analytics, Content Development, Email Marketing, PPC/Ads Management (Nice-to-Have), KPI Reporting

 



Requirements
  • Bachelor’s degree in marketing, Communications, or related field (preferred).
  • 3+ years of experience in digital marketing.
  • Proven SEO experience with measurable results.
  • Strong knowledge of WordPress CMS.
  • Experience with marketing automation tools (e.g., Zoho, HubSpot etc).
  • Proficiency in Google Analytics, Google Search Console, and social media analytics.
  • Excellent communication and content creation skills.
  • B2B/IT services marketing experience is a plus.


Skills Required

  • Bachelor's degree in Marketing, Communications, or related field
  • 3+ years of experience in digital marketing
  • Proven SEO experience with measurable results
  • Strong knowledge of WordPress CMS
  • Experience with marketing automation tools (e.g., Zoho, HubSpot)
  • Proficiency in Google Analytics, Google Search Console, and social media analytics
  • Excellent communication and content creation skills
  • B2B/IT services marketing experience
  • PPC / Ads management or digital advertising experience
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The Company
HQ: Austin, TX
433 Employees
Year Founded: 2004

What We Do

Established in 2004, 3Core System is a certified small minority owned business providing ERP Systems Integration, AMS, IT Consulting and Staff Augmentation Services to Fortune 1000, SMB, and State, Local and Education (SLED) customers. While our System Integration services help organizations achieve digital and cloud transformation objectives, AMS Services help increase the availability of critical services of end user applications. On the other hand, our IT Consulting Services would provide subject matter experts to help you assist with specific project needs and the Staff Augmentation services help you balance workload and achieve budget parameters. >ERP System Integration Services: 3Core Systems is an SAP Silver Partner and authorized service provider offering technical architecture, application design and configuration, integration, testing, data migration and solution adoption services for solutions including SAP SuccessFactors, SAP HCM On-Premises and SAP Business Intelligence >Application Management Services (AMS): We offer post go-live, System Health Check and Optimization, Function Enhancements, Integration Monitoring, Release, and patch services. Our AMS services span across SAP Solutions including ERP (S/4 HANA), Financial Management, Human Capital Management, Data and Analytics, Supply Chain, CRM, and Customer Experince. >IT Consulting and Staffing Augmentation Services: Ever since its inception, 3Core Systems has been offering IT Consulting and Staff Augmentation solutions including temporary, long-term, project based and contract staffing services that could be personalized based on your needs. Our staffing services span across emerging technologies and legacy solutions including but not limited to Artificial Intelligence, Machine Learning, Data Science, Cloud, ERP, CRM, BI/BW/ETL, Database, Web & E-Commerce, UI/UX, Network & Security and Mobile.

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