The Digital Marketing Specialist, LATAM plays a critical role in executing, activating, and optimizing integrated digital marketing campaigns across paid media, events, and email channels to support demand generation in the LATAM region. This role partners closely with agencies, regional stakeholders, and cross‑functional teams to ensure campaigns are launched on time, accurately tracked, and continuously optimized for performance.
This is an excellent opportunity for a detail‑oriented marketer who enjoys hands‑on execution, strong operational discipline, and regional campaign delivery in a fast‑paced, enterprise marketing environment.
Areas of Focus
Campaign Coordination and ExecutionCoordinate end‑to‑end execution of integrated marketing campaigns across paid media, events (in‑person and digital), and email channels for the LATAM region. Partner with agencies and internal teams to manage campaign setup, landing pages, email activation, audience segmentation, and deployment, ensuring accurate tracking, lead routing, and on‑time execution.Reporting & AdministrationSupport campaign reporting and measurement, including reporting updates through PowerBI and performance analysis in collaboration with stakeholders. Create and manage CRM campaign records and hierarchies to ensure data accuracy, attribution integrity, and consistent reporting.Marketing TechnologySupport campaign execution through effective use of marketing technology, including enterprise marketing automation platforms, CRM, and campaign tracking tools. Partner cross‑functionally to manage asset development, form setup, integrations, and reporting, while supporting the transition to Marketing Cloud and building or maintaining assets directly within the platform as needed.Experience and Attributes- 3+ years of experience in digital marketing, demand generation, or marketing operations.
- Hands‑on experience with enterprise marketing automation platforms (Eloqua, Marketing Cloud preferred).
- Hands‑on experience using Salesforce CRM, including campaign creation, lead management, and reporting.
- Proven experience launching and supporting marketing campaigns in the LATAM region.
- Experience coordinating paid media, email, and event‑based campaigns across multiple stakeholders.
- Strong project management and organizational skills with attention to detail.
- Strong analytical skills with the ability to translate performance data into optimization insights.
- Ability to manage multiple priorities in a fast‑paced environment.
- Excellent communication and collaboration skills.
- Strong analytical skills and comfort working with performance data to inform decisions.
- Quick thinker with the ability to manage multiple priorities in a fast-paced environment
- Strong project management skills with ability to create organized project plans to reflect workstreams, milestones, dependencies and resources.
- Strong critical thinking skills with ability to elevate thinking and apply judgment during analysis about how components fit together and with bigger picture
- Adheres to high standards of data integrity when analyzing and drawing conclusions
- Ability to synthesize themes, summarize key points and articulate takeaways visually and verbally. Top-tier proficiency in Excel and PowerPoint and visually articulating themes and concepts. Excellent attention to detail.
- Excellent communication and collaboration skills.
- Bachelor’s degree in Marketing, Communications, Business, or a related field required.
- Fluent in English and Spanish required, Portuguese preferred
How Success is Achieved
- Delivering campaign milestones on schedule and ensuring all deliverables meet high-quality standards.
- Proactively addressing challenges to maintain project momentum and meet objectives efficiently.
- Fostering a collaborative environment that values diverse ideas and perspectives for campaign innovation.
- Committing to continuous improvement by incorporating feedback and adapting strategies based on performance data.
This role offers a dynamic and challenging opportunity to contribute to marketing excellence in a leading global organization. Join us to be part of a team that drives impactful results and shapes the future of marketing in the LATAM region.
Skills Required
- 3+ years of experience in digital marketing, demand generation, or marketing operations.
- Hands-on experience with enterprise marketing automation platforms (Eloqua).
- Hands-on experience with Marketing Cloud.
- Hands-on experience using Salesforce CRM, including campaign creation, lead management, and reporting.
- Proven experience launching and supporting marketing campaigns in the LATAM region.
- Experience coordinating paid media, email, and event-based campaigns across multiple stakeholders.
- Experience with Power BI for reporting and performance analysis.
- Top-tier proficiency in Excel and PowerPoint and ability to visually articulate themes and concepts.
- Strong project management, organizational skills, and ability to manage multiple priorities.
- Strong analytical skills with ability to translate performance data into optimization insights.
- Excellent communication and collaboration skills; fluent in English and Spanish.
- Portuguese language proficiency.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Adheres to high standards of data integrity when analyzing and drawing conclusions.
Johnson Controls Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Johnson Controls and has not been reviewed or approved by Johnson Controls.
-
Retirement Support — Retirement support is positioned as a meaningful part of the package through employer 401(k) matching, repeatedly framed as a strong pillar of the overall rewards mix. The matching contribution is described with specific match levels in multiple places, reinforcing perceived value for long-term saving.
-
Leave & Time Off Breadth — Time off is presented as comparatively robust, with multiple paid holiday categories, vacation time, and sick time described as generous or “amazing” in places. Paid time off breadth appears to be a consistent contributor to total rewards attractiveness beyond base pay.
-
Flexible Benefits — Benefits are described as broad and customizable, spanning standard medical/dental/vision plus optional add-ons like pet insurance, identity protection, and legal support. Tuition reimbursement is repeatedly highlighted as a high-value option supporting professional development.
Johnson Controls Insights
What We Do
At Johnson Controls, we transform the environments where people live, work, learn and play. From optimizing building performance to improving safety and enhancing comfort, we drive the outcomes that matter most. Dedicated to protecting the environment, we deliver our promise in industries such as healthcare, education, data centers and manufacturing. With a global team of 100,000 experts in more than 150 countries and over 130 years of innovation, we are the power behind our customers’ mission. Our leading portfolio of building technology and solutions includes some of the most trusted names in the industry, such as Tyco®, York®, Metasys®, Ruskin®, Titus®, Frick®, Penn®, Sabroe®, Simplex®, Ansul® and Grinnell®.
