Digital Marketing Specialist

PropertyGuru is Southeast Asia’s leading PropTech company, and the preferred destination for over 32 million property seekers monthly to connect with over 50,000 agents monthly to find their dream home. PropertyGuru empowers property seekers with more than 2.1 million real estate listings, in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand and Vietnam.

PropertyGuru.com.sg was launched in Singapore in 2007 and since then, PropertyGuru Group has made the property journey a transparent one for property seekers in Southeast Asia. In the last 18 years, PropertyGuru has grown into a high-growth PropTech company with a robust portfolio including leading property marketplaces and award-winning mobile apps across its markets in Singapore, Malaysia, Vietnam, Thailand as well as the region’s biggest and most respected industry recognition platform – PropertyGuru Asia Property Awards, events and publications across Asia.

For more information, please visit: PropertyGuruGroup.com; PropertyGuru Group on LinkedIn.
Recognised as a Top Employers Certified* organisation, we’re proud to be among the best workplaces in the region—celebrating an inclusive culture of excellence, growth, and well-being. 

Role Overview

As a vital member of the Consumer Marketing team / Performance team, you will leverage consumer data, technology, and paid media expertise to drive business growth and achieve marketing objectives for PropertyGuru Vietnam.
 

What will you do?

a. Performance campaign management:

- Plan, execute, and optimize multi-channel paid ad campaigns (e.g., Google Ads, Facebook Ads, TikTok Ads) to meet and exceed business targets.

- Collaborate with internal teams (Brand, Trade, Sales, Product, and Data) to translate business needs into effective digital campaigns.

- Proactively connect with potential vendors to explore and test new ad features, platforms, and objectives to identify growth opportunities.
b. Mobile app performance:
- Manage and optimize paid performance plans to boost app installations and consumer engagement.

- Conduct in-depth analysis of app data to uncover insights and inform strategic decisions.

- Continuously develop and execute A/B tests to enhance the quality of app installs.
c. Data-driven decision making:

- Build and maintain trustworthy dashboards for performance tracking and reporting.

- Analyze website and app traffic to guide and optimize paid channel campaigns.
e. Team collaboration: Collaborate with various teams to gather insights and identify new growth initiatives.

f. Others: Based on managers’ request, to maintain & optimize performance

What should you have? Must have

• 3-5 years of experience in Performance Marketing, with a strong focus on large-scale branding campaigns and mobile app performance
• Proven experience in marketing data analysis and user experience analysis
• Have experience in delivering multi-channel campaigns and working with diverse stakeholder network
• Ability to use analyze & tracking tools: Google Analytics (web, app), Looker Studio, Google Tag Manager, Appsflyer, SimilarWeb, etc.
• Ability to collaborate with Data, Product Team, Tech Team to set up the tracking flow for boosting app performance
• Ability to use AI tools, with strong Prompting skills
• Have experience in product-to-consumer tools/ martech solutions
• Good English written and verbal communication is a plus

Highly recommend: Think positive, act proactively, and “can do” spirit

Our commitment to you:

• Hybrid flexible working that focuses on outcomes over hours.

• Holistic rewards package covering your financial, physical & mental health.

• Multi-directional career development across all levels.

• Inclusive benefits like equal paternity leave, supporting all employees in work-life balance.
  

At PropertyGuru, you’ll be part of a Top Employers Certified* company that puts people at the heart of everything we do.