Digital Marketing Specialist -

About the Job: 

Join our energetic team as we propel our digital presence forward! We are looking for a Digital Marketing Specialist with 1–2 years of hands-on experience in digital marketing who is eager to take ownership of campaigns and contribute to impactful online initiatives.

About Innova Market Insights

INNOVA MARKET INSIGHTS is a global leader in market intelligence and business information serving the fun and fast-paced food and beverage industry. With three decades of experience Innova is a dedicated partner for industry leaders all around the world. The company is famous for trends, insights, and intelligence to build and sustain successful innovation

As a Digital Marketing Specialist, you will start on a comprehensive learning journey across various key digital marketing areas:

·  Campaign Management: Developing and managing digital advertising campaigns across platforms such as Google Ads, Bing Ads, LinkedIn Ads, and Facebook Ads. 

·       SEO Strategy Development: Implementing effective SEO strategies to enhance organic search rankings through keyword research, backlink strategies, and technical on-page optimizations. 

·       LLM SEO & AI-driven Search: Utilizing large language models (LLMs) and AI to reshape SEO, including AI-powered search algorithms, semantic search, and content generation for improved discoverability. 

·       GEO Targeting & Personalization: Applying geographic targeting and AI-based personalization to deliver relevant ads, content, and campaigns to users across different regions. 

·       Content Optimization: Collaborating with content creators to ensure all website content is fully optimized for both search engines and user engagement. 

·       Website Management: Support other team members in daily website operations, including updates, design modifications, and functionality enhancements.

·       Analytics and Reporting: Monitoring campaign performance using tools like Google Analytics, Microsoft Clarity, and AI-powered dashboards to steer digital strategies. 

·       Creative Coordination: Assist in coordinating with creative teams to develop marketing materials that resonate with our target audiences.

·       Market Research: Participate in market research to understand trends, competitor strategies, audience preferences, and AI-driven insights.

·       Optimization: Continuous testing and optimization of ads, targeting, and AI models to boost campaign results and ROI.

·       Collaboration: Working closely with a diverse team of senior digital specialists, content creators, and marketing analysts.

Who Should Apply?

·       Individuals with· experience in interactive media, technology in marketing, and online advertising. 

·       Candidates familiar with MS Office, particularly those who can create PowerPoint presentations and manage Excel data.

·       Individuals capable of high-level information analysis.

·       Detail-oriented specialists with a proactive attitude toward solving complex digital challenges. .

·       Curious and detail-focused individuals who are enthusiastic about gaining new experiences.

Preferred Qualifications

• Minimum 2 years of experience in a media house or interactive agency (required), specifically in SEO or content marketing.

• Educational background in marketing or digital marketing.

• Fluency in English - written and spoken
  What we offer

• Competitive Salary

• Rapid development of specialist competencies within an international environment.

• The chance to work with an experienced team passionate about creating innovative digital solutions in the food and beverage industry.

• Great autonomy in managing assigned tasks and the opportunity to implement your own ideas.

• Access to all necessary tools for optimal performance and growth.

• A rewarding and enjoyable experience where you grow professionally.

• Modern office with an open desk structure

• A fully equipped on-site gym with changing facilities for colleagues.

• The pension plan includes a 50% employer contribution.

• 25 vacation days (plus Dutch Bank holidays).

• The possibility to purchase 10 extra days on an annual basis

• One work-from-home day per week

• 8% holiday allowance

• A diverse and international team.

• Free onsite parking

• Free snacks and drinks

• Travel allowance
  Are you ready to grow with us
  Do you want to be part of an exciting, energetic, and international company and influence what we eat and drink in the coming years? Then we would like to hear from you, and we encourage you to apply for this position. Begin a great career journey right now. We are excited to meet and learn more about you.
  

  Innova Market Insights is an equal opportunity employer. We are committed to creating an inclusive workplace where all individuals are treated with dignity and respect.

  We consider all applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other protected characteristic under applicable law.

  Our recruitment and selection practices are designed to be fair, transparent, and accessible. We ensure that job requirements are based solely on the skills, qualifications, and experience necessary for the role. Where needed, reasonable accommodations will be provided to applicants and employees with disabilities.

  At Innova Market Insights we believe diversity strengthens our teams and drives innovation. We welcome candidates from all backgrounds and encourage applications from underrepresented groups.