Digital Marketing Specialist

About Convatec

Pioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in Advanced Wound Care, Ostomy Care, Continence Care, and Infusion Care. With more than 10,000 colleagues, we provide our products and services in around 90 countries, united by a promise to be forever caring. Our solutions provide a range of benefits, from infection prevention and protection of at-risk skin, to improved patient outcomes and reduced care costs. Convatec’s revenues in 2024 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC). To learn more please visit http://www.convatecgroup.com

At Convatec, we’re transforming our business for the better. Better products. Better ways of working. And better ways of delivering for our customers and each other. We’re aiming for nothing short of excellence. Join us on our journey to #ForeverCaring as Digital Marketing Specialist in Convatec Infusion Care, and you’ll do the same.

The role:

The Digital Marketer is responsible for planning, executing, and optimizing digital marketing activities to support brand awareness, demand generation, and customer engagement. The role works closely with local and global marketing teams, sales, medical, and external vendors to activate compliant digital campaigns across multiple channels, ensuring alignment with business objectives and regulatory requirements.

Responsibilities:

Digital Campaign Execution

• Plan and execute digital marketing campaigns across owned and paid channels (website, email, social media, CRM, and other digital platforms).
• Activate global assets locally using a global-to-local (glocalization) approach.
• Coordinate with Marketing Coordinator on translations, local adaptations, and compliance approvals (e.g., MRL).
• Define calls-to-action and campaign objectives for each digital asset.

Content & Channel Management

• Develop and manage digital content tailored to healthcare professionals, patients, and other stakeholders.
• Support messaging and digital presence before/during/after congresses.
• Support SEO, email marketing, and social media activities in collaboration with internal teams and agencies.
• Ensure consistent brand messaging across all digital touchpoints in collaboration with Marketing team.
• Maintain and update digital platforms, optimize and maintain websites, and content repositories where relevant.

Analytics & Reporting

• Track and analyze performance of digital activities using KPIs and dashboards.
• Create regular reports on campaign effectiveness, engagement, and ROI.
• Use insights to recommend optimizations and improve future campaigns.

Compliance & Stakeholder Collaboration

• Ensure all digital activities comply with healthcare regulations and internal standards.
• Collaborate closely with Medical, Regulatory, and Legal teams during content development and approval processes.
• Support HCP and patient compliance requirements were applicable.

Cross-functional & Vendor Collaboration

• Work with Sales, Global Marketing, and external vendors to ensure seamless execution of digital initiatives.
• Support omnichannel initiatives aligned with broader brand and commercial strategies.

Related to all duties and responsibilities, the Sr Multichannel Manager will be responsible for budget monitoring own projects, incl. handling of purchase orders

Skills & Experience:

• 2–5 years of experience in digital marketing, preferably within healthcare, medical devices, or life sciences.
• Hands-on experience with digital campaign execution, email marketing, social media, and CRM tools.
• Strong analytical skills and experience using KPIs to measure performance.
• Understanding compliance and regulatory frameworks (e.g., MDR) is an advantage.
• Experience working in international or global-to-local marketing setups.

Qualifications/Education:

• Bachelor’s or Master’s degree in Marketing, Communication, Business Administration, or equivalent.
• Alternatively, a life science degree combined with relevant digital marketing experience.

Team

• Marketing Manager
• Brand Manager
• Sr. Brand Manager
• Marketing Coordinator
• Business Development
• Sales
• CvT CoE

Principal Contacts & Purpose of Contact

Internal - Regulatory to exchange information on claims. Sales to support commercial processes. Project Management Office to make recommendations

External - Hospitals, Physicians and patients to articulate our evidence-based value proposition, Vendors to support downstream marketing purpose.

Travel Requirements

Position may involve travel up to 20 days per year, mostly within Europe but overseas travel is expected. Most trips will include overnight travel)

Languages

• Speaking:                       Yes                     English*

• Writing/Reading:          Yes                     English*

*additional languages as required or nice to have

Working Conditions (Applicable local workplace laws and statutes should be included in the description of working conditions)

Hybrid working – 2 number of days per week in the office driven by business requirements as Convatec has a flexible approach to office working

Ready to join us?

At Convatec, we’re pioneering trusted medical solutions to improve the lives we touch. If you’re ready to make a real impact, apply today and help us bring our Forever Caring promise to life.

#LI-AN1

#LI-Hybrid

Beware of scams online or from individuals claiming to represent Convatec

A formal recruitment process is required for all our opportunities prior to any offer of employment. This will include an interview confirmed by an official Convatec email address.

If you receive a suspicious approach over social media, text message, email or phone call about recruitment at Convatec, do not disclose any personal information or pay any fees whatsoever. If you’re unsure, please contact us at [email protected].

Equal opportunities

Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.

Notice to Agency and Search Firm Representatives

Convatec is not accepting unsolicited resumes from agencies and/or search firms for this job posting. Resumes submitted to any Convatec employee by a third party agency and/or search firm without a valid written and signed search agreement, will become the sole property of Convatec. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.

Already a Convatec employee?

If you are an active employee at Convatec, please do not apply here. Go to the Career Worklet on your Workday home page and View "Convatec Internal Career Site - Find Jobs". Thank you!