The Digital Marketing Specialist is responsible for the development, implementation, monitoring and optimization of digital marketing campaigns through all digital channels. The core responsibilities are: 1) Ensuring search optimization 2) Increasing traffic quality to sites of interest 3) Generating new leads.
Qualifications1.01 Plans and executes web campaigns, SEO/SEM, database building, email campaigns*
1.02 Analyzes and draws up reports on campaign performance, evaluates them based on the results obtained (ROI and KPI)*
1.03 Identifies new trends, then optimizes investments and performance based on new actions that can intercept market needs*
1.04 Think proactively about new marketing development strategies*
1.05 Plan, execute and evaluate experimental actions and conversion tests*
1.06 Use analytical skills to evaluate the customer experience across multiple channels and touch points*
1.07 Optimize the use of funnels and conversion points tools*
1.08 Collaborate with agencies and other external suppliers*
1.09 Analyze emerging technologies. Acts as a point of reference for any new implementations where appropriate*
1.10 Promotes the development of role learning through proactive, team and digital activities, aimed at innovation and improving the effectiveness/efficiency of one's responsibilities^*
1.11 Adopt significant behaviors and promotes operational/cultural actions for Sustainable Development, understood as the interconnection of practices oriented towards the Care of the 'Environment, Business Processes and Organizational Community^*
- Deep expertise in technical SEO
- At least 2/3 years of experience in the role
- Strong collaborative skills
- Ability to build relationships in cross-functional contexts
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What We Do
An Italian House of Brands, Family Owned Since 1951. Passion, commitment and tradition have created a unique fashion style: today 10 Main Brands and more than 60 different Collections find common ground in quality, style and respect for the distinctive feature that make Max Mara Fashion Group one of the most famous worldwide. Max Mara Fashion Group, with 41 companies and over 5,500 employees, operates in 105 countries. Our ecosystem is made of 44 Depts, including Fashion Design, Marketing, Operations, Retail, Stores, ICT, Architecture Design, Economics, BI, etc. in an Holistic approach to our Customers and leveraging all the new digital competences. We are looking for travel companions. Travelers willing to explore new skills and abilities that have the shape of water and can adapt to different situations and find new paths not yet covered.
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