Digital Marketing Specialist

Tricon Residential is an owner, operator and developer of single-family rental homes in the U.S. and multi-family apartments in Canada. Our commitment to enriching the lives of our employees, residents and local communities underpins Tricon’s culture and business philosophy. We provide high-quality rental housing options for families across the United States and Canada through our technology-enabled operating platform and dedicated on-the-ground operating teams. Our development programs are also delivering thousands of new rental homes and apartments as part of our commitment to help solve the housing supply shortage. At Tricon, we imagine a world where housing unlocks life’s potential.

We strive to be North America’s premier rental housing company. Our business philosophy involves taking care of our team first – empowering them to provide our residents with exceptional service and to positively impact the local communities where we operate. By providing an enhanced living experience, our residents rent for longer periods of time, treat our properties like their own, and share their experience with friends and family. This is how we continue to grow, and it is an approach that has proven to generate positive returns for our stakeholders.

For more information, visit Tricon Residential. 

Job Description

At Tricon Residential, performance starts with people—and how we care for them. The Digital Marketing Specialist is focused on digital and leads with empathy, operates with excellence, and out-cares the competition. The incumbent is empowered to shape how our homes show up online—from website experience to listing syndication—and attention to detail directly supports our commitment to residents, partners, and each other.

Essential Duties and Responsibilities include the following but are not limited to the job specifications contained herein.  Additional duties or job functions that can be performed safely may be required as deemed necessary by supervisory personnel.

• Manage day-to-day performance and issue resolution of triconresidential.com.

• Respond promptly to website support tickets and communicate findings to the Director of Digital Marketing.

• Execute website QA, testing, and performance troubleshooting.

• Oversee sprint planning with development agency and manage delivery cycles.

• Optimize and automate workflows to support scale and efficiency.

• Oversee US ILS feed integrations and monitor for optimization opportunities.

• Conduct weekly QA on listings to ensure CRM lead accuracy and tagging.

• Collaborate on SEO strategy and lead implementation and reporting.

• Manage the digital asset management (DAM) platform including training and support.

• Collaborate with internal teams and vendors to ensure cohesive digital execution.

• Recommend best practices and improvements to strengthen Tricon’s digital presence.

Qualifications:

• Experience with platforms such as Zillow Group, CoStar, or other syndication networks.

• Strong QA and troubleshooting capabilities.

• Familiarity with DAM systems, CRMs, and web analytics platforms.

• Excellent communication skills and attention to detail.

• Self-motivated with a strong team orientation.

Minimum Requirements:

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.

• 3–5 years of experience in digital marketing, especially with WordPress.

Preferred Attributes:

• Technical Skills: Strong hands-on experience of WordPress-based websites and system integrations, as well as proficiency in search engine optimization

• Analytical Skills: Ability to analyze data from various sources. Knowledge of customer relationship management tools to track marketing sources and optimize customer conversions.

• Soft Skills: Excellent communication skills and the ability to think critically and solve problems effectively

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job, including:

• Frequently required to sit, talk, and hear.

• Frequently required to stand and move; use hands to grasp, squeeze, finger, handle, and feel; reach, push, and pull with hands and arms; occasionally required to twist; reach overhead; stoop, kneel, squat, bend, and crouch.

• Occasionally lift, carry, and move up to 10 pounds.

• Vision abilities required by this job include close vision, distance vision, and depth perception

#LI-Hybrid

At Tricon, we are committed to creating a workplace where every individual is valued for their unique contributions, experiences, voices, and backgrounds. By embracing these principles, we aim to positively impact our business and the communities we serve, creating a lasting legacy where everyone can thrive.

Salary Range

Placement within this compensation range will be determined by the candidate's knowledge, experience and skills.

$62,920.00 - $104,860.00