Digital and Social Media Marketing Specialist
Are you a digital native looking for a career opportunity at a fast-growing company where you can make a difference in your clients and people’s lives? We are looking for someone who loves building content for social and digital channels and measuring what works for our growing roster of medtech, biotech and digital health clients.
Health+Commerce is a rapidly growing healthcare marketing and communications agency with practicing professionals throughout the country. Our clients range from small startups to midsize public firms and large Fortune 500 companies. We’re continuously expanding and looking for self-starters with an entrepreneurial spirit who want to learn and grow with us.
We value our employees and our culture, offering team members flexibility, benefits, development opportunities and the chance to work with an amazing, smart, committed and fun group of people.
This will be a hybrid role that requires the employee to be within a commutable distance from our main locations:
- Denver, CO
- St. Louis, MO
Responsibilities:
- Staying current on the ever-evolving digital and social media marketing landscape and providing updates on emerging trends to internal teams and clients
- Developing a strong understanding of client goals and objectives, target audiences, and business drivers
- Conducting social media audits and competitive research
- Preparing tailored, strategic recommendations for paid and organic digital and social media marketing programs, based on research findings, metrics, and industry trends/best practices
- Creating compelling content for a variety of channels, from social media and digital ad platforms to emails, corporate websites and landing pages
- Researching and identifying online influencers
- Collaborating across the agency on the development of smart, integrated plans and campaigns
- Using DIY software to create simple imagery, motion graphics and videos, and managing creative partners (graphic designers, animators, web developers, etc.) for more complex projects
- Measuring and analyzing campaign performance and leveraging insights for content optimization
- Managing projects to ensure on-brief and on-time delivery
Requirements:
- Bachelor’s Degree in Marketing, Communications or related field
- 2 – 4 years of previous work experience in digital and social media marketing (or 1-3 years of experience with a Master’s degree)
- Intermediate knowledge of digital and social media marketing best practices, procedures and trends
- Familiarity with the business applications of wide variety of social media channels: Facebook, Instagram, LinkedIn, Twitter, TikTok and more
- Strong short-form copywriting skills, with ability to flex style to reflect the client’s brand voice and meet the needs of a variety of audiences (investors, physicians, patients, general public etc.)
- Eye for great design and understanding of basic design principles
- Strong problem-solving skills and attention to detail
- Ability to form strategic recommendations and program optimizations based on data, industry trends, and best practices
- Record of success effectively managing time, budget trackers, and project workplans to ensure deadlines are met
- Ability to clearly communicate ideas and project updates to colleagues and clients
- Interest and willingness to learn about the evolving healthcare industry
- Proficiency in Microsoft Office applications
Preferred Qualifications:
- Familiarity with DIY graphic design and video editing software
(i.e. Canva, iMovie, Lumen5) - Experience with social media publishing and listening software
(i.e. Hootsuite, Sprout Social) - Experience with Adobe Creative Cloud
- Demonstrated success managing B2B and/or B2C social media marketing campaigns
Skills Required
- Bachelor's Degree in Marketing, Communications or related field
- 2 - 4 years of previous work experience in digital and social media marketing
- Intermediate knowledge of digital and social media marketing best practices
- Strong short-form copywriting skills
- Proficiency in Microsoft Office applications
What We Do
Health+Commerce helps innovators in health technology, medical devices and biotech achieve their business objectives through strategic communications and marketing programs. Current and former clients include Abbott, Alydia Health, Ardian, Auris Health, Bigfoot Biomedical, Cardiva, Claret Medical, Cognito Therapeutics, Edwards, GT Medical, Imperative Care, Intersect ENT, Levita Medical, Luma Therapeutics, Medtronic, MedTech Innovator, MedtechWomen, Moderna, NeoTract, NeuroPace, Nevro, Outset Medical, Oyster Point Pharmaceuticals, RenovoRx, Sarepta, Sight Sciences, Spry Health, Stoke, Verana Health, Virtual Incision, WhiteSwell, and others. “Having Health+Commerce as an extension of our team has been a critical part of our rapid growth and success. We have a small internal team and the work they’ve done for us on PR, social media, online and offline advertising, and messaging/positioning has been fast, flexible, and cost-effective. They are true professionals and a pleasure to work with.” – Matt Monarski, Sr. Director of Global Marketing, NeoTract “I’ve had the benefit of working with Nicole and her team on projects ranging from early start-ups establishing their identity, to large campaigns involving extensive national coverage. In each case their performance was flawless.” – Greg Bakan, COO, Fogarty Institute (three-time client: Ardian, Nevro, Cotera) "Nicole’s team has worked for me at three start-up companies, helping to develop communications strategy, provide media training, create background materials, and garner media attention. During a major data release, Nicole was a critical partner enabling us to gain national media coverage. Throughout, her strategic vision and thoroughness of preparation has enabled the smaller companies I’ve worked for develop a large and professional presence." – Chris Pfaff, VP of Marketing and Clinical Research, Ceterix
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