Thank you for your interest in joining our team! QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs.
QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community.
The Opportunity
Under the direction of the Manager of Retention Marketing, the Digital Marketing Specialist will be responsible for the execution of email campaigns and mobile messages that utilize best practices to drive continuous improvement of the program. The Specialist will execute with excellence by utilizing impactful marketing planning and collaboration with e-commerce and creative partners while ensuring email and mobile marketing production schedules remain on target.
Who We Are
HSN takes shoppers on a journey – embracing the new, exploring untrodden paths, and bringing shoppers a unique perspective that enriches their lives. We offer a curated assortment of exclusive products and top brand names in health and beauty, jewelry, home/lifestyle, fashion/accessories, and electronics and incorporates entertainment, personalities and industry experts to provide a unique shopping experience.
Your Impact
- Acts as the project manager for hundreds of email campaigns from concept to deployment to performance analysis.
- Strategically determines production schedule, assigns key dates and directs a team of creative designers, copywriters, HTML developers and Web QA analysts with intent and focus of each campaign.
- Merchandises and secures relevant, successful product for all campaigns by working with e-commerce partners and utilizing Google Analytics and Tableau, as well as historic email results/data.
- Responsible for all product information (including keying pricing and special offer information) and imagery. Partners with eCommerce to determine key sales points, ensure alignment to event/programming messaging and ensure images are available in accordance to email timeline.
- Creates complete, detailed creative briefs and independently directs copy, design and HTML teams with core focus of each campaign.
- Routes all campaigns for necessary departmental review (including e-commerce final approval) vendor (where applicable) and legal approvals.
- Set up and execution for weekly mobile messages.
- Establishes ongoing communication with ecommerce partners to understand strategy and offers.
- Review email campaign results as provided by Salesforce, Google Analytics and Tableau.
- Partners with the Campaign Management team to obtain the appropriate customer list to launch via email system (Salesforce). Monitor to confirm 100% completion.
What You Bring
- Education: BA in marketing, communications, or related field; or equivalent experience required
- Experience: 2-4 years professional experience, within digital or email marketing, or e-commerce
Remote work is not permitted in NYC at this time.
#LI-Hybrid #LI-ST4
If you enjoy being a part of a team, creating experiences and delighting customers, you’ll love it here. If you’re excited about retail, media, social, live streaming, technology, customer service, design and more, you’ll find amazing projects to work on. If you want to grow professionally and learn every day, you’ll thrive with us. If you appreciate a company committed to inclusion and belonging for all, you’ll be amazed at what’s available for our team members. We offer a comprehensive Total Rewards package including competitive compensation, health care benefits starting on day 1, 401(k), paid time off, tuition reimbursement, employee assistance program, parental leave, paid volunteer hours, company discounts and much more. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers!
For QVC Group, our commitment to inclusion and belonging for all is deeply rooted in Our Principles. They call on us to Drive Progress, Act With Empathy, Be Brave, Embrace the Future, and Do What’s Right so that everyone can thrive. We are committed to ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at workwithus@qvcgrp.com for assistance.
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What We Do
Curated Experiences. Infinite Possibilities.®
We believe in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores – for customers who crave engaging shopping experiences.
We're a select group of diverse businesses that provide customers with curated collections of unique products, made personal and relevant by the power of storytelling. We combine the best of retail, media, and social to curate experiences, conversations, and communities for millions of highly discerning shoppers. We bring joy, inspiration, and humanity to shopping. We also curate large audiences, across our many platforms, for our thousands of brand vendors.
Qurate Retail Group comprises seven leading retail brands – QVC®, HSN®, Zulily®, Ballard Designs®, Frontgate®, Garnet Hill®, and Grandin Road®. We reach approximately 218 million homes worldwide via 14 television networks and reach millions more via multiple streaming services, social pages, mobile apps, websites, print catalogs, and in-store destinations.
We're a world leader in video commerce globally, among the top ecommerce retailers in North America (according to Digital Commerce 360), and a leader in mobile commerce and social commerce.
