The Role
The Digital Marketing Specialist - Account Manager will manage client relationships, optimize websites for SEO, and oversee digital marketing campaigns while maintaining high client retention.
Summary Generated by Built In
About the Role
WebFX is seeking a candidate for our Marketing Account Management team! Our ideal candidate has a bachelor's degree, 1-2 years of experience in SEO/digital marketing, and is excited about working with clients in an agency setting. Existing experience in marketing is expected, but additional training will be provided on the job.
The Qualifications: Who You Are
Education:
- A Bachelor's Degree: All majors welcome!
- GPA: 3.4 or above
Related Experience and Skills:
- Minimum of 1 year experience in SEO/digital marketing, or 2 years experience in a marketing role
- General knowledge of SEO
- Outstanding customer service skills
- Strong verbal and written communication skills
- Presentation skills
- Experience at a marketing/advertising agency (a bonus!)
Tools/Technical Skills:
- Excel/Google Suite
- General knowledge of Google Ads and Analytics
- General knowledge of HTML
Qualities and Traits:
- You're interested in the web, and like keeping up with new technology
- You're professional, dependable, and self-motivated
- You take pride in your work and always strive for high-quality results
- You work with urgency and enjoy getting things done
- You're proactive when it comes to solving problems
- You're a lifelong learner, and are always looking to stretch and grow your skills
- You love thinking both creatively and analytically, and love using data to make decisions
If this sounds like you, then we want to hear from you! We are committed to growing 1% better every day, and we believe working at WebFX could quite possibly make your life 1(00)% better - after all, you would be surrounded by the #BestCoworkersinPA!
The Job Responsibilities: What You'll Do
Client Relationship Management
(About 40% of your day)
- Serve as a partner and direct point of contact for a dedicated portfolio of clients, proactively providing industry insights and recommendations to drive their digital marketing success
- Build long-lasting relationships with your clients based on trust and rapport, and work to maintain our world-class retention rate
Marketing Campaign Strategy & Execution
(About 35% of your day)
- Develop and execute data-driven digital marketing strategies, including SEO and PPC, aligned with client business objectives
- Manage significant paid search budgets across top-tier search engines, optimizing campaigns for maximum ROI and exceeding performance targets
- Optimize client websites for search engines (on-page SEO), leveraging advanced techniques to enhance organic visibility and drive qualified traffic
- Direct the design of web pages and other content, ensuring all functionality is operating properly and all content is up-to-date
Performance Analysis & Reporting
(About 15% of your day)
- Analyze campaign performance data (In Google Analytics and RevenueCloudFX) to identify trends, insights, and opportunities for optimization
- Interpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on findings
- Calculate ROI, and prepare and present regular reports that translate findings into actionable recommendations
Marketing Research & Testing
(About 10% of your day)
- Lead research initiatives, including keyword research and competitive analysis, to identify emerging trends and inform strategic decision-making
- Spearhead A/B and usability testing, leveraging data-driven insights to improve conversion rates and enhance user experience
The Benefits: What You'll Get
Comprehensive, On-the-Job Training and Career Development
- Initial training to learn foundational hard skills over the first few months on the job
- Ongoing advanced training sessions from industry experts as you progress further in your role
- Regular team Lunch-and-Learns in our on-site training amenities
Career Growth and Upward Progression Paths
- All our roles include a built-in, upward promotional path within WebFX
- Merit-based promotions are abundant for new team members who meet or exceed performance metrics
- Regular 1-on-1 check-ins with a manager to support career growth
Potential promotional path for Digital Marketing Specialist - Account Manager:
- Digital Marketing Analyst
- Digital Marketing Consultant
- Lead Internet Marketing Consultant
- Sr. Internet Marketing Consultant
In-Person Experience Alongside Our Team of Industry Experts
- This position is based fully on-site at our Lancaster, PA office, with opportunities for this to evolve as Fxers advance in their career tenure.
Compensation
- Negotiable
Meet WebFX: Who We Are
Hi there! We're WebFX, a full-service digital marketing agency based in the US. We've been 10x named the Best Place To Work in Pennsylvania, and we'd love to meet you! We are a fast-growing company that has doubled in size over the past 5 years, with talented team members now based around the globe (and representing 18+ different countries!). While we are growing at a rapid rate, we are committed to growing strategically and sustainably, and that starts with growing our team of the #BestCoworkers - that’s where you come in!
We're looking for people to join our mission to provide world-class digital marketing solutions to mid-size businesses around the world. We are passionate about what we do, we’re committed to driving business growth for our clients, and we’re on the hunt for people just like you, who take pride in their work and want to be part of a company that does too.
Learn more about our Lancaster location here!
Why Choose WebFX?Vibrant Company Culture: We've been named the Best Place To Work in Pennsylvania 10 times 🎉
Individual and Company Growth: Merit-based promotions with a clear progression path. WebFX grew 250% over the past 3 years, and we promote almost exclusively internally📈
Training and Development: Entry-level roles, comprehensive training, ongoing learning programs, and the chance to learn from some of the best in the business📚
Flexible Schedule: Start your day between 8-10 am - when you do your best work ⏰
Insurance Coverage: Health, vision, dental, and supplemental insurance with multiple plans and options to choose from, including HSA and FSA options with contribution matching 🩺
100% Company 401k Matching: Up to 4% 💸
Work-Life Balance: Generous PTO, new parent support (and paw-ternity leave!) 👶🏿👶
Tech and Equipment: All technology & equipment provided - every FXer receives a tech set-up valued at ~$1500, plus a personal desk fund for any extra touches you want to add to your space! 🖥️
Health & Wellness: Employee wellness program including a free FitBit, fitness challenges, and a Headspace account 👟
Office Perks: Pet-friendly office spaces, casual dress code, surprise catered meals, and more ☕
Opportunities to Give Back: On top of charitable donation matching and local volunteer opportunities, our #FXBuilds program has positively impacted over 15,000 people around the world - and every individual FXer's work directly contributes🌍
...And So Much More! Home buyer program, profit sharing, green commute benefits, and the opportunity to be part of a passionate, driven team where we pride ourselves on delivering high-quality work that makes a real-world impact for our clients🤝
Check out our culture on social media:
Instagram
Twitter
Facebook
*You don't need to apply more than once even if you're interested in multiple positions - you can simply let us know! We consider all open roles when reviewing resumes and applications!
We have a multi-step interview process, where we focus on giving both our candidates, and ourselves, opportunities to get to know each other a bit better. While our process may be more thorough and perhaps longer than other interview processes that you've been a part of, our goal is to work together with our candidates to find a mutually beneficial fit, where a candidate is a great addition to the FXFamily, and WebFX is the right fit for their career goals. Interested in joining the FXFamily? You should definitely apply now!
WebFX is an Equal Opportunity Employer, committed to providing and fostering an inclusive environment where all people, including women, minorities, LGBTQ+ and other underrepresented groups are supported, respected, and encouraged to excel within STEM careers. Our goal as an organization is to empower our team to achieve their personal best, bring people together, and provide equal opportunity to do so regardless of race, age, gender, sexual orientation, religion, physical ability or disability, or political affiliation. You can learn more on our website here!
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The Company
What We Do
Since 1996, WebFX has offered clients innovative digital marketing solutions to help them drive revenue for their businesses. Our team of over 400 experts crafts strategies for mid to large-size companies across the globe. As a leader in SEO, web design, ecommerce, website conversion, and digital marketing services, we pride ourselves on driving traffic, converting visitors and measuring effectiveness to ultimately deliver a positive return on investment for our clients. We have an ever-expanding trophy cabinet not only for our web design, SEO and digital marketing work, but also for our company culture. In fact, we've been named the #1 Best Place to Work in PA for the last six years. Want to join the team at WebFX? Check us out.
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