Requirements
- Designing and executing comprehensive digital marketing strategies to drive lead generation, brand awareness, and conversions for Manay CPA.
- Planning, launching, and optimizing paid digital advertising campaigns across platforms including (but not limited to) Google Ads, Meta Ads, Bing, LinkedIn, and YouTube, in collaboration with performance marketing agencies.
- Conducting thorough keyword research and competitive analysis to inform both SEO and PPC campaign strategies.
- Managing advertising budgets effectively, ensuring optimal allocation of resources to achieve campaign objectives and ROI targets.
- Monitoring and analyzing key performance indicators (KPIs), such as cost-per-lead (CPL), click-through rates (CTR), conversion rates, and overall campaign performance, providing regular reports.
- Implementing remarketing and retargeting strategies to re-engage website visitors and drive conversions.
- Creating and optimizing landing pages, forms, and other website elements to improve user experience and lead capture rates.
- Collaborating with the content team to develop engaging content tailored to paid campaigns, including ad copy, video scripts, and graphics.
- Overseeing the development and implementation of lead generation tactics, leveraging CRM platforms to track and nurture leads through the sales funnel.
- Conducting content audits and collaborating with internal teams to align website and campaign content with overall marketing objectives.
- Assisting with website updates and enhancements to support lead generation efforts, working with internal stakeholders and external vendors as necessary.
- Staying updated on industry trends, new advertising tools, and algorithm changes to continuously refine digital marketing and PPC strategies.
- Supporting SEO efforts as needed, including local SEO optimization, content updates, and on-page enhancements to complement PPC campaigns.
Qualifications
- Bachelor's degree in marketing, communications, or a related field (preferred).
- Minimum of 3 years of experience as a Digital Marketing Specialist or a similar role.
- Advanced level of English IS A MUST – all interviews will be conducted in English!
- Proven experience in PPC, lead and demand generation, and managing campaigns on Google Ads, Meta, Bing, and LinkedIn.
- Proficiency in reporting and analytics using tools like Google Analytics and Search Console.
- Experience with CRM platforms and budgeting for digital marketing initiatives.
- Knowledge of SEO, content optimization standards, and familiarity with tools such as SEMrush and Screaming Frog.
- Familiarity with content management systems (e.g., WordPress) and backend/frontend processes.
- Marketing agency or Agency management experience IS A PLUS
- Familiarity with the accounting industry, whether at a basic or advanced level, IS A PLUS
- Excellent cross-group collaboration skills
- Highly organized, have multi-tasking skills, and ability to operate in ambiguous environments
- Ability to prioritize and multi-task in a fast-paced work environment
- Attention to detail and ability to follow standard procedures required
- Location: Home office
- Work hours will be based on US TIME ZONES
- Travelling might be required
We Offer
- USD base salary based on experience
- Fully remote working opportunities
- Great company culture, family-like work environment
- Excellent on-going training
- Paid vacation and holidays
- Growth opportunities
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What We Do
Manay CPA Inc. is a full-service CPA firm located in Atlanta, USA, that provides financial and tax consultancy for local and international businesses while providing a global platform for investment into the United States. Manay CPA staff is composed of US and international professionals specialized in; ? New Business Formation and Consulting, ? Bookkeeping and Payroll, ? Tax Compliance and Planning, ? Sales Taxes and Business Valuations, ? Financial Guidance for Tech Startups, ? Financial and Retirement Planning, ? Financial Statement Preparation for VC investors. With over 20 years of experience in the business world, we serve all 50 States of America and we’ve had more than 5,000 clients, so far, with 500 million dollars of trade volume. ****************** 2001 yılında Atlanta, ABD’de kurulan Manay CPA Inc., Amerika Birleşik Devletleri dahilinde ve uluslararası alanda faaliyet gösteren işletmeler için çok çeşitli alanlarda hizmet veren, aynı zamanda yerel ve uluslararası firmalara finans ve vergi konularında uzman danışmanlığı sunan bir yeminli mali müşavirlik bürosudur. Hizmet verdiğimiz alanlardan bazıları: ? Amerika’da Şirket Kurulumu, ? Yabancı Sermaye, Teşvik ? Muhasebe Hizmetleri, ? Kişisel ve Kurumsal Vergi, ? Bordrolama, ? Finansal ve Hukuki Konularda Stratejik Danışmanlık. İş dünyasında 20 yılı aşkın tecrübemizle Amerika'nın 50 eyaletinin tamamında hizmet verebilir yetkiye sahibiz. Farklı sektörlerden, ticari hacmi 500 milyon doları bulan, 5.000'den fazla müşterimize mali müşavirlik hizmeti sunmaktan gurur duyuyoruz. Sunduğumuz mali müşavirlik, finans ve muhasebe çözümlerinin yanı sıra, ABD'deki yatırımlarınız için de kapsamlı danışmanlık hizmeti veriyoruz. Şirket kurulumunuzun her aşamasında size destek oluyor, girişiminizi bulunduğu eyaletin regülasyonlarına v IRS'e uyumlu hale getiriyor, vergi planlamalarınızı yapıyor, teşvik ve vergi avantajlarından yararlanmanızı sağlayacak finansal modellemeler kuruyoruz.
