Digital Marketing Specialist

Company:Mercer

Description:

We are seeking a talented individual to join our Digital Marketing team at Mercer Super in a fixed term (parental leave cover) capacity for 12 months. This role will be based in Sydney or Melbourne. This is a hybrid role that has a requirement of working at least three days a week in the office.

As a Digital Marketing Specialist, you will play a vital role in shaping our outreach efforts, connecting with our members, advisers, and employers through thoughtful and impactful online campaigns. Your work will not only drive traffic, but also foster relationships that matter.

We will count on you to:

• Lead the charge in building and maintaining SEO across all our websites, ensuring our message reaches those who need it most
• Collaborate with our marketing team to create and implement innovative digital marketing campaigns that resonate
• Exercise your stakeholder management skills and foster a digital partnership with our content, partnerships, member marketing and member education teams to act as a team liaison and escalation point for digital requests
• Work closely with our vendor to experiment with, and implement effective digital marketing strategies that consistently improve our return on ad spend
• Provide insightful post-campaign, monthly and ad hoc performance reporting using web analytics, translating complex data into clear, actionable insights
• With your experience in campaign management, make recommendations for the marketing team to improve channel performance, and driving campaign results to meet our growth goals
• Stay informed about the latest digital marketing trends and technologies, making recommendations that keep us ahead of the curve and using industry-based or data-based research to fuel insights
• Perform basic vendor management duties, such as procurement of invoices and staying on top of payments and spend
• Work in partnership with our Senior Digital Production Manager, Digital Producer and UX Designer on conversion rate optimisation improvement opportunities to templates and website design.

What you need to have:

• A relevant degree and/or professional qualification that demonstrates your commitment to this field
• At least 3 years of experience in digital marketing or a similar role, showcasing your ability to drive results
• Strong analytical, prioritisation, and negotiating skills that will help you navigate challenges effectively
• A foundational understanding of project management to support managing various campaigns and priorities concurrently
• A strong business acumen in understanding how digital marketing plays a role in driving our business goals
• Ideally to have basic understanding of website authoring and CMS platforms to help inform your reporting and analysis

What makes you stand out:

• Experience in the superannuation or financial services industry, giving you a unique perspective on our audience
• A solid understanding of SEO and SEM, equipping you to make informed decisions
• Familiarity with the Adobe suite of products, including Experience Manager, Adobe Cloud and Target and Analytics, which will enhance your contributions

Why join our team:

• We help you be your best through professional development opportunities, interesting work and supportive leaders
• We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients, and communities
• Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being
• You’ll help play a role in shaping our digital transformation and the future state of our digital assets and tools.

Applications can be considered from candidates who have the appropriate approval to work in Australia. Successful applicants will be required to complete a criminal & bankruptcy check prior to commencement of employment.

Mercer, a business of Marsh McLennan (NYSE: MMC), is a global leader in helping clients realize their investment objectives, shape the future of work and enhance health and retirement outcomes for their people. Marsh McLennan is a global leader in risk, strategy and people, advising clients in 130 countries across four businesses: Marsh, Guy Carpenter, Mercer and Oliver Wyman. With annual revenue of $24 billion and more than 90,000 colleagues, Marsh McLennan helps build the confidence to thrive through the power of perspective. For more information, visit mercer.com, or follow on LinkedIn and X.Marsh McLennan is committed to creating a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age, background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law.

Marsh McLennan is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh McLennan colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.