Digital Marketing Specialist

Job Description:

Position Purpose:

The Digital Marketing Services Specialist will be responsible for creating and managing digital advertising campaigns for investigators who have engaged the School’s engagement service core to recruit research participants for their studies online. This position requires a creative and analytical individual with a strong background in internet marketing, including social media marketing, digital advertising, and related analytics. The coordinator must have experience creating and implementing digital marketing campaigns and strategies as well as compiling, analyzing, and communicating campaign performance data. Project management skills, including efforts to attract new clients, identifying their needs, estimating cost and timelines for each engagement, tracking project expenses, and other administrative tasks are required. Content development skills, including graphic/web design, front-end web development (e.g., CSS, HTML) and/or website builders, are strongly preferred.

Major responsibilities include:

• Design and implement digital marketing campaigns to recruit new participants into open research studies 60%

• Establish and maintain processes for effectively managing projects that engage the core for services 30%

• Engage in activities to attract new clients to use the Core’s services 10%

Job Qualifications and Competencies

Education and Experience

• 3-5 years experience in content generation, graphic design, and web design

• 3-5 years experience in social media management, outreach, and communication

•  Front-end web development skills (CSS/HTML) are strongly preferred or high motivation to learn

Job Competencies

• Create, implement and maintain digital marketing efforts to develop a regular pipeline for identifying new prospective participants for clinical research studies

• Support digital marketing strategy and techniques with first-hand knowledge of best-practices in search engine marketing, online reputation management, display marketing, and social marketing

• Perform analyses of digital campaign performance, including determining the campaign’s cost-per-lead, conversion rates, and other key metrics

• Report on performance data to stakeholders and teams on a regular basis and provide recommendations for improvement

• Manage budget and spending for each campaign and team, provide regular financial reports

• Create landing and other web pages to ensure a seamless user experience from advertisement to study enrollment

• Work to improve overall recruitment performance

• Excellent interpersonal and organizational skills are required.

• Ability to work independently is required.

• Attention to detail, strong organizational skills, and strong interpersonal skills are required

• Possess a willingness and ability to support a diverse and inclusive environment.

All offers of employment are contingent upon a criminal background check and education verification that are satisfactory to Brown University.

This is a fixed term position with a year from start date as end date and may be extended based upon available funding

This is a remote position

Benefits of Working at Brown:

Information on the Benefits of Working at Brown can be found here.

Recruiting Start Date:

2024-08-20

Job Posting Title:

Digital Marketing Specialist

Department:

Center for Alcohol & Addiction Studies

Grade:

Grade 10

Worker Type:

Employee

Worker Sub-Type:

Fixed Term (Fixed Term)

Time Type:

Full time

Scheduled Weekly Hours:

37.5

Position Work Location:

Remote Eligible

Submission Guidelines:

Please note that in order to be considered an applicant for any staff position at Brown University you must submit an application form for each position for which you believe you are qualified. Applications are not kept on file for future positions. Please include a cover letter and resume with each position application.

Still Have Questions?

If you have any questions you may contact [email protected].

EEO Statement:

Brown University is an E-Verify Employer.

As an EEO/AA employer, Brown University provides equal opportunity and prohibits discrimination, harassment and retaliation based upon a person’s race, color, religion, sex, age, national or ethnic origin, disability, veteran status, sexual orientation, gender identity, gender expression, or any other characteristic protected under applicable law, and caste, which is protected by our University policies.