Description
ABOUT BAHAMA BUCK’S
At Bahama Buck's, our mission is to provide the ultimate tropical dessert experience to our guests. Our marketing department shapes this mission by creating brand awareness, inviting new guests into our shops, and ensuring that our flavorful, friendly, and fun approach is top of mind for our guests and the communities we serve.
POSITION SUMMARY
The Digital Marketing Specialist supports brand awareness and business growth by managing Bahama Buck’s online presence and executing impactful, data-informed digital campaigns that support positive ROI and increase guest traffic.
This role supports the planning, execution, and optimization of national digital initiatives, including social media, paid digital advertising, content strategy, SEO, and online reputation management. The Digital Marketing Specialist collaborates across departments, supports franchisees with scalable local digital marketing solutions, and ensures digital content reflects both brand integrity and operational excellence.
The ideal candidate is analytical, creative, highly organized, and detail-oriented, with the ability to manage multiple digital projects in a fast-paced, deadline-driven environment.
RESPONSIBILITIES
Digital Strategy
- Support the development and execution of digital marketing strategies across paid and organic channels
- Monitor KPIs, reporting rhythms, and performance data to identify insights and opportunities
- Collaborate cross-functionally to ensure digital initiatives support broader marketing and company goals
- Support the execution and maintenance of scalable local digital advertising solutions for franchisees
Paid Digital Media
- Build, manage, and optimize paid digital campaigns across Meta, TikTok, Pinterest, Google, and emerging platforms
- Monitor budgets, pacing, targeting, and campaign performance using guest and platform data
- Assist with campaign post-mortems and communicate performance insights and recommendations to the marketing team
- Build and maintain content calendars, monitor engagement, and respond to guest interactions
- Monitor emerging social trends and recommend relevant opportunities for the brand
Digital Reputation & SEO
- Maintain accurate shop listings across Google, Facebook, Apple, and Yelp and support quarterly audits
- Support bahamabucks.com content updates and SEO initiatives, helping maintain strong site health and organic growth
Content Creation & Management
- Coordinate content shoots in collaboration with the creative and video teams
- Participate in digital content brainstorming and ensure all content reflects brand standards and operational excellence
- Produce photography, short-form video, and blog content as needed
Franchisee Support
- Provide digital marketing guidance, training, and support to franchisees
- Maintain necessary access to local shop accounts and respond to digital-related questions and requests
- Help develop and provide digital marketing resources and tools that enable franchisees to effectively market their shops locally
Requirements
- Bachelor’s degree in Digital Media, Marketing, Communications, or a related field preferred; high school diploma or GED required
- 1–3 years of digital marketing experience; multi-location or franchise brand experience preferred
- Working knowledge of digital marketing strategy, local search, online customer acquisition, and engagement
- Experience executing and optimizing paid digital campaigns
- Proficient in social media management tools and platforms, including Facebook, Instagram, TikTok, Pinterest, LinkedIn, YouTube, Google Business Profile Manager, and Meta Business Suite
- Experience with SEO, GA4, and web content management preferred
- Photography and videography experience preferred; strong understanding of content direction
- Experience creating short-form video content for Reels/TikTok
- Strong copywriting and editing skills
- Experience with Adobe Creative Suite preferred
- Must be self-directed, highly organized, detail-oriented, and able to manage multiple digital projects simultaneously
Skills Required
- High school diploma or GED
- Bachelor’s degree in Digital Media, Marketing, Communications, or a related field
- 1-3 years of digital marketing experience
- Multi-location or franchise brand experience
- Working knowledge of digital marketing strategy, local search, online customer acquisition, and engagement
- Experience executing and optimizing paid digital campaigns
- Proficiency with Facebook, Instagram, TikTok, Pinterest, LinkedIn, YouTube, Google Business Profile Manager, and Meta Business Suite
- Experience with SEO, GA4, and web content management
- Photography and videography experience
- Strong understanding of content direction
- Experience creating short-form video content for Reels and TikTok
- Strong copywriting and editing skills
- Experience with Adobe Creative Suite
- Ability to work independently, stay organized and detail-oriented, and manage multiple digital projects simultaneously
What We Do
Bahama Buck’s is a dessert and beverage franchise specializing in Sno® shaved ice, Island Smoothies, acai bowls, Bahama Sodas, Red Bull® infusions, and other island-inspired treats. The company describes its mission as helping guests recharge, refresh, and create remarkable memories, while providing an allergy-friendly concept through a growing network of locations across the United States and a memorable guest experience.
