FleetPride is the largest after-market distributor of heavy-duty truck and trailer parts in the U.S. with some of the best and brightest people in the business! Partner with the best in the heavy-duty industry and apply today!
Responsibilities
- Omnichannel Content Development: Plan, write, edit, and adapt content for landing pages, blog articles, SEO content, email campaigns, paid ad copy, ad scripts, and promotional messaging.
- Channel-Specific Adaptation: Translate campaign strategies into platform-appropriate copy, adjusting tone, length, formatting, calls to action, and information hierarchy for email, SEO, paid media, social, community, and on-site experiences.
- Email Content & HTML Support: Create email copy, including subject lines, preheaders, body copy, CTAs, personalization opportunities, and A/B test variants. Apply working knowledge of HTML/CSS constraints to improve readability, accessibility, deliverability, mobile rendering, and template performance.
- Paid Search Ad Copy Creation: Create, A/B test, and refresh compelling ad copy across Google Ads, Bing Ads, OpenAI Ads, and similar platforms
- On-Site Content: Support content updates and page optimization in Salesforce Lightning or related CMS environments. Use basic HTML and digital content best practices to improve page structure, crawlability, internal linking, conversion paths, and customer usability.
- SEO Optimization: Partner with ecommerce stakeholders to research keywords, optimize SEO titles, metadata, headings, internal links, body copy, and structured content, and improve organic visibility for key product, service, category, and content pages.
- Campaign & Calendar Support: Partner with paid media, email, creative, category management, supplier/co-op, and ecommerce teams to produce content aligned to campaign goals, seasonal priorities, promotions, acquisition, reactivation, and loyalty efforts.
- Brand Voice & Content Governance: Maintain FleetPride brand voice and messaging consistency while creating reusable content patterns, copy guidance, and channel-specific standards that help the broader team produce more consistent digital content.
- Performance Measurement & Optimization: Collaborate with analytics stakeholders to review email, SEO, social, paid, and on-site performance metrics. Use data, A/B tests, and customer behavior insights to recommend content improvements.
Qualifications & experience
- Education: Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field, or equivalent practical experience.
- Experience: 3+ years of professional content marketing, copywriting, editorial, or digital marketing experience, ideally in B2B ecommerce, distribution, automotive, heavy-duty, industrial, or technical product environments.
- Writing Portfolio: Demonstrated ability to write and edit across multiple digital formats, including email, SEO content, landing pages, and paid media.
- Channel Expertise: Strong ability to adapt messaging for different platforms, audiences, and customer journey stages, with a clear understanding that effective email copy, SEO copy, Reddit/community content, LinkedIn content, and landing page copy require different styles and structures
- SEO Knowledge: Working knowledge of SEO fundamentals, including keyword research, search intent, metadata, headings, internal linking, content refreshes, and content performance measurement.
- Email & Marketing Automation: Experience with Salesforce Marketing Cloud or another enterprise email/marketing automation platform strongly preferred. Familiarity with email content blocks, personalization, dynamic content, QA, segmentation, and A/B testing is a plus.
- Technical Skills: Working knowledge of HTML and basic CSS for email and website content production. The role does not require advanced development, but candidates should be able to edit content modules, understand common email rendering constraints, troubleshoot basic formatting issues, and communicate effectively with developers.
- Salesforce & CMS Exposure: Experience working in Salesforce Lightning, Salesforce CMS, ecommerce CMS platforms, or similar web content tools preferred.
- Analytics & Optimization: Familiarity with GA4, Looker Studio, Salesforce Marketing Cloud reporting, SEO tools, social analytics, A/B testing, and campaign performance reporting.
- Creative Production: Basic understanding of digital creative formats, image/video editing workflows, content briefs, and how copy works with visuals across paid, social, email, and on-site placements.
- Soft Skills: Excellent organization, attention to detail, project management, stakeholder communication, and ability to manage multiple priorities in a fast-paced environment.
HIGHLY DESIRED
- Knowledge of heavy-duty, fleet, commercial vehicle, industrial, or distribution industries.
- Experience creating content for ecommerce conversion, product/category merchandising, lifecycle marketing, or B2B customer acquisition.
- Ability to produce basic video and image content using tools like Canva and HTML5 ad content using Google Web Designer
- Familiarity with AI-powered content generation, SEO optimization, content QA, and workflow tools.
- Comfort translating technical product information into plain-language customer benefits for multiple buyer personas, including drivers, fleet managers, shop owners, and procurement teams.
ABOUT FLEETPRIDE
FleetPride is the nation's largest distributor of truck and trailer parts and service in the independent heavy duty aftermarket. Our network includes retail, service, distribution, and wholesale divisions, all working together to deliver unmatched value to our customers.
FleetPride is the leader in the industry comprised of retail, service, distribution and wholesale divisions.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Skills Required
- Bachelor's degree in Marketing, Communications, Journalism, English, a related field, or equivalent practical experience
- 3+ years of professional content marketing, copywriting, editorial, or digital marketing experience
- Demonstrated writing and editing portfolio across email, SEO content, landing pages, and paid media
- Ability to adapt messaging for different platforms, audiences, and customer journey stages
- Working knowledge of SEO fundamentals, including keyword research, search intent, metadata, headings, internal linking, content refreshes, and performance measurement
- Experience with Salesforce Marketing Cloud or another enterprise email or marketing automation platform
- Experience with email content blocks, personalization, dynamic content, QA, segmentation, and A/B testing
- Working knowledge of HTML and basic CSS for email and website content production
- Experience working in Salesforce Lightning, Salesforce CMS, ecommerce CMS platforms, or similar web content tools
- Familiarity with GA4, Looker Studio, Salesforce Marketing Cloud reporting, SEO tools, social analytics, A/B testing, and campaign performance reporting
- Basic understanding of digital creative formats, image and video editing workflows, content briefs, and copy-to-visual integration
- Excellent organization, attention to detail, project management, stakeholder communication, and ability to manage multiple priorities
- Knowledge of heavy-duty, fleet, commercial vehicle, industrial, or distribution industries
- Experience creating content for ecommerce conversion, product or category merchandising, lifecycle marketing, or B2B customer acquisition
- Ability to produce basic video and image content using Canva and HTML5 ad content using Google Web Designer
- Familiarity with AI-powered content generation, SEO optimization, content QA, and workflow tools
- Ability to translate technical product information into plain-language customer benefits for multiple buyer personas
FleetPride Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about FleetPride and has not been reviewed or approved by FleetPride.
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Healthcare Strength — Medical, dental, and vision coverage with employer contribution are paired with telehealth, EAP, life/AD&D, and disability coverage. Many roles indicate day‑one eligibility for core benefits.
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Leave & Time Off Breadth — Paid vacation, paid sick leave, and paid holidays are included, with multiple sources indicating sick time is separate from vacation. Some roles indicate immediate access to PTO and holidays.
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Affordable Benefits — Health insurance costs are often characterized as manageable. This aligns with a conventional benefits menu that emphasizes practical affordability over premium extras.
FleetPride Insights
What We Do
FleetPride, Inc. Headquartered in Las Colinas, Texas (a Dallas suburb), we are the nation’s largest independent distributor of heavy-duty truck and trailer replacement parts. FleetPride needs exceptional people to support our ambitious growth plans! We offer competitive compensation and benefits, and exciting opportunities for career development. Company Profile Formed in 1999, FleetPride has grown rapidly and now has more than 300 branches across the country and more than 3,000 employees. Our mission is to be the most reliable parts supplier in every market we serve, and we’ve earned a loyal and growing customer base by providing outstanding service and value. FleetPride offers advantages to large fleets and small operators alike, and capabilities that no other distributor can match. Our local knowledge allows us to tailor products and services to the unique needs of area customers, while our national footprint allows for consistent, reliable service at every branch location. FleetPride’s supply chain expertise ensures that our customers get what they need, when and where they need it, and helps them keep their trucks where they belong – on the road! FleetPride serves a diverse customer base across multiple industries, including freight and shipping, leasing services, agriculture, food and beverage, construction and waste management.
