The Role
Develop and execute digital marketing strategies for the UAE automotive market. Manage paid campaigns, influencer partnerships, social media, content calendars, retargeting, community engagement, and online reputation. Track performance through analytics and CRM tools, deliver reports, optimize ROI, monitor competitors, and collaborate with sales and external partners to drive leads, test-drive bookings, showroom visits, and brand engagement.
Summary Generated by Built In
Brand Awareness & Engagement
- Develop and execute digital marketing strategies to increase visibility and strengthen brand positioning in the UAE automotive market.
- Manage digital campaigns, influencer partnerships, and social content to build an active and engaged online community.
- Ensure consistent digital storytelling aligned with brand identity and customer touchpoints.
Performance Marketing & Lead Generation
- Plan and optimize paid campaigns across Google Ads, Meta, TikTok, YouTube, and other digital platforms.
- Drive measurable results such as website traffic, test-drive bookings, showroom visits, and lead conversions.
- Manage retargeting campaigns to maximize customer acquisition efficiency.
Social Media & Content Management
- Manage content calendars and publish across Instagram, TikTok, YouTube, LinkedIn, and Twitter/X.
- Create engaging, relevant content to capture interest and support customer journeys.
- Oversee social listening, community management, and online reputation monitoring.
Analytics & Reporting
- Track KPIs across platforms using Google Analytics, Meta Business Suite, CRM dashboards, and other tools.
- Provide performance reports with insights and recommendations to optimize campaigns.
- Monitor competitor activity and adjust strategies to remain competitive.
Collaboration & Support
- Work closely with the sales team to align digital marketing with showroom and retail objectives.
- Support brand initiatives, events, and campaigns with digital amplification strategies.
- Coordinate with internal and external partners to ensure seamless execution of campaigns .
Educational Qualification
- Bachelor’s Degree in Marketing, Digital Media, or any related field.
Work Experience
- 3–5 years’ experience in digital marketing, preferably in automotive, retail, or consumer brands.
- Proven expertise in Google Ads, Meta Ads Manager, SEO/SEM, email automation, and analytics tools.
Competencies
- Strong content creation and social media management skills.
- Data-driven mindset with ability to optimize ROI and performance metrics.
- Good interpersonal skills
Languages
- Excellent communication skills in English
- Arabic is an advantage.
Skills Required
- Bachelor's degree in Marketing, Digital Media, or a related field
- 3-5 years of experience in digital marketing
- Expertise in Google Ads and Meta Ads Manager
- Expertise in SEO and SEM
- Expertise in email automation
- Experience with analytics tools
- Strong content creation and social media management skills
- Data-driven mindset with ability to optimize ROI and performance metrics
- Good interpersonal skills
- Excellent communication skills in English
- Arabic language skills
- Experience in automotive, retail, or consumer brands
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The Company
What We Do
AW Rostamani Group is a multi-sector, multi-market group and one of the most progressive companies in the Middle East. With a legacy spanning over seven decades, AWR Group employs 3,000 individuals, serving a diverse customer base of over 155,000 individuals and 24,000 businesses. Its core verticals include automotive, real estate, logistics, lifestyle, lighting solutions, travel, agritech, and sustainable packaging.
