We are a crowdfunded company and have a dedicated and enthusiastic community of backers who are helping us create the “Best Damn Space Sim Ever”. We want to build the best we can deliver and we believe wholeheartedly in the value of exceptional diverse talent.
About the Role
As a Digital Marketing Specialist, you'll play a key role in CIG's marketing team, primarily owning the CRM channel while also supporting on wider digital marketing activity including paid media and performance reporting. Working closely with the Senior Digital Marketing Manager, you'll help drive player acquisition, engagement, and retention across our PC titles.
About the Company
Founded in 2012, Cloud Imperium Games creates cutting-edge video games that defy expectations. We're currently developing Star Citizen, a record-breaking multiplayer online space sim, and Squadron 42, a cinematic single-player adventure set in the same universe. Join us as we break boundaries and make videogame history.
What you’ll do:
Own the end-to-end delivery of CRM email campaigns from brief through to deployment and reporting, including A/B testing to optimise performance across channels and creatives
Confident writing and adapting copy for different audiences, channels and purposes
Plan and execute retention, re-engagement, and monetisation campaigns — spanning go-to-market launches, major updates, and ongoing player lifecycle activity
Support the Senior Digital Marketing Manager on paid media campaigns across Meta, Google, TikTok, YouTube, and Reddit, including asset briefing and development in collaboration with the creative team
Track, analyse, and report on key performance metrics across CRM, paid media, and player behaviour, translating data into clear, actionable recommendations
Collaborate cross-functionally with the community and social teams to keep messaging aligned with player sentiment, while staying close to competitor activity and trends in the PC gaming space
What we’re looking for:
Proven experience in a CRM management role, within a fast-paced digital environment.
1–3 years of experience in digital marketing,
Comfortable working with and making minor edits to HTML
Hands-on experience with a CRM or email marketing platform (e.g. Braze, Klaviyo, Mailchimp, or similar)
Exposure to paid digital channels (Meta, Google, TikTok, YouTube, Reddit, or similar)
Can interpret campaign performance data and work with analytics tools such as Google Analytics or Tableau
Knowledge of basic SEO practices and tools
Strong attention to detail and organisational skills, with the ability to manage multiple workstreams simultaneously
Excellent written and verbal communication skills, with a collaborative approach to cross-functional working
Diversity Statement
CIG is a global company, staunchly committed to cultivating a culture and workplace that celebrates all backgrounds, lifestyles, and perspectives. Together, we are creating a space where authentic recognition, appreciation, and understanding of the importance of diversity is fostered by everyone. As an Equal Opportunity Employer, we strive to build a team that represents all walks of life, and we want every employee to bring all the things that make them unique to the work environment. The universe is as vast and varied as the people in it, and it's our differences that make it special.
Fraud Statement
We are aware of people receiving job offers that fraudulently allege to be from CIG. These types of fraud can be carried out through false websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal info like bank account numbers, identification numbers, etc. through social media or chat-based apps, nor do we request or send money for the purchase of business equipment.
If you suspect fraud, please report it to your local authorities, as well as reaching out to us at info[@]cloudimperiumgames.com with any information you may have.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
Skills Required
- Proven experience in a CRM management role within a fast-paced digital environment
- 1-3 years of experience in digital marketing
- Comfortable working with and making minor edits to HTML
- Hands-on experience with a CRM or email marketing platform such as Braze, Klaviyo, Mailchimp, or similar
- Exposure to paid digital channels such as Meta, Google, TikTok, YouTube, Reddit, or similar
- Ability to interpret campaign performance data and use analytics tools such as Google Analytics or Tableau
- Knowledge of basic SEO practices and tools
- Strong attention to detail and organizational skills, with the ability to manage multiple workstreams simultaneously
- Excellent written and verbal communication skills with a collaborative approach to cross-functional working
What We Do
Cloud Imperium Games is a new kind of independent studio dedicated to delivering AAA experiences outside the established publisher system, founded by Chris Roberts, creator of the best selling Wing Commander and Freelancer series, Cloud Imperium is currently developing Star Citizen, a record-shattering crowd funded title that combines classic space sim gameplay with Hollywood-caliber visuals. Cloud Imperium aims to pave new ground in game development by sharing the process with the players. Where game development was once hidden, Cloud Imperium has opted to share the process with those backing Star Citizen. Supporters come to know the team and follow them every step of the way as the game created. The community is closely engaged and their feedback Is considered in all aspects of game development, avoiding standard publicity to put Roberts’ epic vision directly in players’ hands. Cloud Imperium has studios in Los Angeles, California ; Austin, Texas ; Manchester, UK and Frankfurt, Germany.
