About Us:
MyFirst is one of the fastest-growing companies in the UK and a leading car insurance brand for young drivers. With big expansion plans ahead, this is a unique opportunity to join at a pivotal stage of our journey!
Due to the location of our office being on a rural farm location you do need to be a car driver to reach our HQ.
Job DescriptionWe’re looking for a Digital Marketing Specialist to join our founding marketing team. This is a hands-on role for someone who thrives on execution, optimisation, and ownership of the entire customer journey…from marketing campaign through to a completed sale.
QualificationsWhat You’ll Do
- Paid Media Ownership: Run and optimise campaigns across Google Ads, Meta Ads, TikTok Ads, and other emerging channels.
- SEO & AI Search: Build organic visibility and prepare for the rise of AI-driven search.
- Click-Through & Conversion Optimisation: Improve CTRs, landing page performance, and funnel conversion rates.
- Full-Funnel Ownership: Manage the journey end-to-end, from campaign to sale, ensuring accurate tracking and attribution.
- Hands-On Execution: This is a doer’s role, you’ll set up, manage, and optimise campaigns yourself.
- Data-Driven Growth: Analyse performance, test new ideas, and scale what works.
- Future Team Growth: As MyFirst expands, take the opportunity to build and lead your own performance marketing team, shaping its direction and strategy team, shaping its direction and strategy.
What We’re Looking For
Demonstrated experience in multi-channel performance marketing, including:
- Google & YouTube Ads (Essential)
- Microsoft Advertising (Essential)
- Social Campaigns – Meta, TikTok (Preferred)
- Understanding of SEO fundamentals and enthusiasm for AI search evolution.
- Background in CRO and improving ROI across funnels.
- Analytical mindset with strong reporting skills.
- A self-starter who thrives on execution.
- Ambitious, entrepreneurial, and eager to grow with a high-growth startup.
Additional Information
Why Join Us?
- Salary £35,000 – £50,000, with a bonus structure available after a few months.
- Be part of the founding marketing team at one of the UK’s most exciting insurance brands.
- Clear career growth potential as the business scales.
- Work in a fast-moving environment where your output has direct impact.
- Work with an energetic team in a modern office with a great vibe - custom built gym onsite for all staff to use
Skills Required
- Demonstrated experience running Google and YouTube Ads
- Experience with Microsoft Advertising
- Experience running social campaigns (Meta, TikTok)
- Understanding of SEO fundamentals and interest in AI-driven search
- Background in CRO and improving ROI across funnels
- Experience with tracking, attribution, and full-funnel measurement
- Strong analytical mindset and reporting skills
- Hands-on campaign setup, management, and optimisation
- Self-starter, ambitious, entrepreneurial mindset
- Ability to drive to rural HQ (must be a car driver)
What We Do
myFirst is the safe and suitable tech ecosystem for kids with fun devices, safe apps and connected services and a kids social platform, myFirst Circle, specially designed for kids, their friends and the family to stay connected. Devices include smartwatches, cameras, headphones, smart sketch boards, 3D pens and more to enable kids to do whatever grown-ups do with technology, but with safety and suitability for them. Connected services enable kids to message, voice note, video and voice call to stay connected. Kids can also take and share photos, set reminders, listen to music, track their steps and monitor their heart rate Parents can keep an eye on their kids' location and geo-fence with advanced GPS, WiFi and GSM for accurate positioning, and connect with them anytime. In case of emergency, an SOS button will alert parents. myFirst Circle is the safe call, messaging, location and social sharing ecosystem specially designed for kids, their friends and the family to stay connected. All the good from staying connected, with no ads, no strangers, only real connections.
