Job Description:
The Digital Marketing Specialist supports the execution, measurement, and optimization of paid and organic digital marketing initiatives for the Royal Canin and Eukanuba brands across North America. Serving as a key member of the Digital Strategy team, this role partners closely with internal stakeholders and agency partners to ensure campaigns are launched effectively, performance is measured accurately, and projects are delivered on time.
As a member of the Digital Strategy team, you will help bring digital marketing plans to life while supporting the measurement and optimization efforts that inform future business decisions. This highly collaborative team sits at the intersection of brand strategy, media activation, and analytics, playing a critical role in driving marketing effectiveness and delivering meaningful experiences for pet owners across North America.
What Are We Looking For?Bachelor's degree or equivalent experience required; degree in Marketing, Communications, Digital Marketing, or a related field preferred.
2+ years of experience in digital marketing, marketing coordination, project management, or a related field.
Experience supporting digital marketing campaigns, coordinating cross-functional projects, and working with external agency partners.
Strong project management, organizational, and prioritization skills with the ability to manage multiple initiatives in a fast-paced environment.
Analytical mindset with experience collecting, analyzing, and presenting data-driven insights and recommendations.
Excellent communication and presentation skills, with the ability to effectively collaborate across teams and stakeholders.
Self-motivated, adaptable, and comfortable working independently in a highly matrixed and evolving organization.
Proficiency with project management platforms (e.g., Smartsheet, Monday.com) and Microsoft Office applications, including Excel, PowerPoint, Word, and Outlook.
Coordinate and support the execution of paid digital marketing campaigns, ensuring timely delivery and alignment across internal teams and agency partners.
Monitor campaign deployment activities, track project progress, and maintain accurate project documentation and workflow processes.
Manage reporting and performance measurement activities, including scorecards, dashboards, data collection, analysis, and stakeholder updates.
Support advanced analytics initiatives by coordinating paid and organic marketing data for measurement studies and business insights.
Lead and support small-scale digital marketing projects and process improvement initiatives.
Prepare and present campaign updates, performance summaries, and recommendations to key stakeholders.
Manage digital marketing administrative operations, including purchase orders, invoice processing, budget tracking, meeting coordination, and vendor management.
Coordinate logistics and planning for team meetings, workshops, and other key marketing initiatives.
Work with diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
Best-in-class learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.
Skills Required
- Bachelor's degree or equivalent experience
- Degree in Marketing, Communications, Digital Marketing, or related field
- 2+ years of experience in digital marketing, marketing coordination, or project management
- Experience supporting digital marketing campaigns and working with external agency partners
- Strong project management, organizational, and prioritization skills
- Analytical mindset with experience collecting, analyzing, and presenting data-driven insights
- Excellent communication and presentation skills
- Self-motivated, adaptable, comfortable working independently in a matrixed organization
- Proficiency with project management platforms (e.g., Smartsheet, Monday.com)
- Proficiency with Microsoft Office applications (Excel, PowerPoint, Word, Outlook)
- Experience managing reporting, dashboards, scorecards, and performance measurement activities
- Experience with administrative marketing operations (purchase orders, invoice processing, budget tracking, vendor management)
Mars Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.
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Healthcare Strength — The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
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Parental & Family Support — Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
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Retirement Support — Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.
Mars Insights
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
