This position leads a company's online marketing strategy, driving brand awareness, customer acquisition, and revenue growth through digital channels. They blend creative strategy with data-driven decision-making to optimize campaigns across multiple platforms.
ResponsibilitiesStrategy Development
- Setting marketing goals aligned with business objectives (e.g., leads, sales, brand awareness)
- Identifying target audience and creating buyer personas
- Choosing the right mix of digital channels (SEO, social, email, paid ads, etc.)
- Budget planning and resource allocation
Search Engine Optimization (SEO)
- On-page optimization (keywords, meta tags, site structure)
- Off-page optimization (backlinks, domain authority)
- Technical SEO (site speed, mobile-friendliness, crawlability)
- Keyword research and competitive analysis
Social Media Marketing (SMM)
- Managing brand presence across platforms
- Community engagement and reputation management
- Paid social advertising campaigns
- Influencer partnerships
Paid Advertising (PPC/SEM)
- Managing Google Ads, Meta Ads, LinkedIn Ads, etc.
- Budget optimization
- Retargeting and remarketing campaigns
Analytics & Data Analysis
- Tracking KPIs (traffic, conversion rate, CTR, ROAS, CAC, LTV)
- Using tools like Google Analytics, Tableau, or CRM dashboards
- Reporting insights to stakeholders
Brand Management
- Ensuring consistent brand voice/visuals across channels
- Monitoring online reputation and sentiment
Website & UX Optimization
- Landing page design and optimization
- Ensuring mobile responsiveness
- Improving site navigation and conversion funnels
Qualifications
- Education Qualification: College Graduate. Preferably Marketing or Advertising course
- No. of Years of Experience: 6-10 years
- Strong understanding of brand strategy, storytelling, and and positioning
- Experience managing campaigns across digital and offline channels
- Brand and Product marketing/creative advertising/media planning
- Strong understanding of automotive products, customer journeys
Skills Required
- College graduate
- Degree in Marketing or Advertising
- 6-10 years of experience in marketing
- Strong understanding of brand strategy, storytelling, and positioning
- Experience managing campaigns across digital and offline channels
- Brand and product marketing, creative advertising, and media planning experience
- Strong understanding of automotive products and customer journeys
- SEO skills (on-page, off-page, technical, keyword research)
- Social media management and paid social advertising (community engagement, influencer partnerships)
- Paid advertising experience (Google Ads, Meta Ads, LinkedIn Ads), retargeting/remarketing
- Analytics and data analysis experience (tracking KPIs, Google Analytics, Tableau, CRM dashboards)
- Website and UX optimization, landing page design and conversion funnel improvement
Ford Motor Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Ford Motor Company and has not been reviewed or approved by Ford Motor Company.
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Healthcare Strength — Medical, dental, and vision coverage start on day one with options that include zero-premium plans, free mental health support, and wellness resources. For represented hourly employees, health plans are described as low-cost with strong coverage value.
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Retirement Support — A 401(k) with company match and additional company contributions is available from day one, alongside life and disability coverage. Pension eligibility in certain situations and financial-planning support reinforce long‑term security.
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Parental & Family Support — Paid parental leave, fertility, surrogacy, and adoption benefits, plus a ramp‑up program for returning parents, reflect a family‑focused package. Flexible Family Care days and generous time‑off options help address short‑term caregiving and personal needs.
Ford Motor Company Insights
What We Do
Ford is a global company with shared ideals and a deep sense of family. From our earliest days as a pioneer of modern transportation, we have sought to make the world a better place – one that benefits lives, communities and the planet. We are here to provide the means for every person to move and pursue their dreams, serving as a bridge between personal freedom and the future of mobility. In that pursuit, our 186,000 employees around the world help to set the pace of innovation every day.
