Digital Marketing Specialist

1. Development & Execution of the Digital Marketing Strategy
Build a holistic digital marketing strategy aligned with the company’s strategic objectives.
Coordinate initiatives across all relevant digital channels (e.g., Social Media, SEA, Display, CRM & Affiliate).
Ensure consistent brand and communication logic across all touchpoints.

2. Performance Marketing & Funnel Optimization
Plan and optimize performance campaigns to increase traffic, conversion, and ROI.
Analyze cross-channel funnel KPIs and derive data-driven optimization measures.
Collaborate with central performance marketing teams to ensure efficient budget allocation.

3. Content & Channel Management
Oversee the digital content strategy, including planning, production, and distribution across all paid media channels.
Own target-group–specific content to maximize relevance, engagement, and conversion.
Ensure brand-compliant, high-quality content delivery in alignment with the central performance marketing team.

4. Website & Conversion Optimization
Conduct A/B tests and implement landing page enhancements to improve conversion rates.

5. Data Analysis, Reporting & Insights
Establish a cross-channel reporting framework including KPI definitions, dashboards, and recurring analyses.
Derive strategic insights to advance the digital marketing agenda.
Prepare management reports to support data-driven decision-making.

6. Project & Stakeholder Management
Manage digital initiatives in close collaboration with Marketing, Design, Product, CRM, Sales, and external partners.
Ensure efficient workflows and proactively identify process optimization opportunities.
Own the on-time delivery of all digital marketing projects.

JD.com (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, is a leading supply chain-based technology and service provider. The company’s cutting-edge retail infrastructure seeks to enable consumers to buy whatever they want, whenever and wherever they want it. The company has opened its technology and infrastructure to partners, brands and other sectors, as part of its "Retail as a Service" offering to help drive productivity and innovation across a range of industries. JD.com’s business has expanded across retail, technology, logistics, health, industrials, property development and international business. JD.com is ranked 44th on the Fortune Global 500 list and is China’s largest retailer by revenue, serving over 600 million annual active customers. The company has been listed on NASDAQ since 2014, and on the Hong Kong Stock Exchange since 2020. Committed to the principles of customer first, innovation, dedication, ownership, gratitude, and integrity, the company's mission is to make lives better through technology, striving to be the most trusted company in the world.

We are dedicated to building a digitally intelligent, cross-border supply chain and global retail infrastructure. Leveraging our global supply chain capabilities, JD.com continues to expand in markets where our competitive strengths shine. Currently, JD.com's operations span China, the U.K., the Netherlands, France, Germany, Spain, Brazil, Hungary, Japan, South Korea, Australia, Thailand, Vietnam, Malaysia, Indonesia, Saudi Arabia, the UAE, the U.S., and many others, serving customers worldwide.

Key International Business Segments: Joybuy (online retail business in Europe), International Logistics, Cross-border Import Business, JD Industrials International, JD Property International

Joybuy is JD.com's online retail business in Europe. It is currently in the test phase in the UK, the Netherlands, Germany, France, Belgium, and Luxembourg. Joybuy places the customer at the heart of everything it does. Our slogan, “Don’t just buy, Joybuy,” perfectly captures our mission to fulfill our customers’ needs and provide a service that is easy and convenient, but also enjoyable and fun.