1. Entwicklung & Umsetzung der Digital-Marketing-Strategie
Aufbau einer ganzheitlichen digitalen Marketingstrategie in Alignment mit den Unternehmenszielen.
Abstimmung von Initiativen über alle relevanten digitalen Kanäle (z. B. Social Media, SEA, Display, CRM & Affiliate).
Sicherstellung einer konsistenten Marken- und Kommunikationslogik über alle Touchpoints hinweg.
2. Performance Marketing & Funnel-Optimierung
Planung & Optimierung von Performance-Kampagnen zur Steigerung von Traffic, Conversion und ROI.
Analyse kanalübergreifender Funnel-KPIs sowie Ableitung datenbasierter Optimierungsmaßnahmen.
Zusammenarbeit mit zentralen Performance MKT Teams zur Sicherstellung einer effizienten Budgetallokation.
3. Content- & Channel-Management
Steuerung der digitalen Content-Strategie inkl. Planung, Produktion und Ausspielung von Content über alle Paid Media Kanäle.
Verantwortung für zielgruppenspezifischen Content zur Erhöhung von Relevanz, Engagement und Conversion.
Sicherstellung einer markenkonformen, qualitativ hochwertigen Content-Auslieferung in Abstimmung mit dem zentralen Performance MKT Team.
4. Website-,& Conversion-Optimierung
Durchführung von A/B-Tests und Landingpage-Optimierungen zur Verbesserung der Conversion Rate.
5. Datenanalyse, Reporting & Insights
Aufbau eines kanalübergreifenden Reporting-Frameworks inkl. KPI-Definition, Dashboards und regelmäßiger Analysen.
Ableitung strategischer Insights zur Weiterentwicklung der digitalen Marketingagenda.
Erstellung von Management-Reports zur Sicherstellung datengetriebener Entscheidungsfindung.
6. Projekt- & Stakeholder-Management
Steuerung digitaler Initiativen in enger Abstimmung mit Marketing, Design, Produkt, CRM, Sales und externen Partnern.
Sicherstellung effizienter Workflows und proaktives Identifizieren von Prozessoptimierungen.
Verantwortung für die fristgerechte Umsetzung digitaler Marketingprojekte.
JD.com (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, is a leading supply chain-based technology and service provider. The company’s cutting-edge retail infrastructure seeks to enable consumers to buy whatever they want, whenever and wherever they want it. The company has opened its technology and infrastructure to partners, brands and other sectors, as part of its "Retail as a Service" offering to help drive productivity and innovation across a range of industries. JD.com’s business has expanded across retail, technology, logistics, health, industrials, property development and international business. JD.com is ranked 44th on the Fortune Global 500 list and is China’s largest retailer by revenue, serving over 600 million annual active customers. The company has been listed on NASDAQ since 2014, and on the Hong Kong Stock Exchange since 2020. Committed to the principles of customer first, innovation, dedication, ownership, gratitude, and integrity, the company's mission is to make lives better through technology, striving to be the most trusted company in the world.
【Our Global Business】We are dedicated to building a digitally intelligent, cross-border supply chain and global retail infrastructure. Leveraging our global supply chain capabilities, JD.com continues to expand in markets where our competitive strengths shine. Currently, JD.com's operations span China, the U.K., the Netherlands, France, Germany, Spain, Brazil, Hungary, Japan, South Korea, Australia, Thailand, Vietnam, Malaysia, Indonesia, Saudi Arabia, the UAE, the U.S., and many others, serving customers worldwide.
Key International Business Segments: Joybuy (online retail business in Europe), International Logistics, Cross-border Import Business, JD Industrials International, JD Property International
【"Joybuy" - Online Retail Business in Europe】Joybuy is JD.com's online retail business in Europe. It is currently in the test phase in the UK, the Netherlands, Germany, France, Belgium, and Luxembourg. Joybuy places the customer at the heart of everything it does. Our slogan, “Don’t just buy, Joybuy,” perfectly captures our mission to fulfill our customers’ needs and provide a service that is easy and convenient, but also enjoyable and fun.
Skills Required
- Develop and implement holistic digital marketing strategy across channels (social, SEA, display, CRM, affiliate)
- Plan and optimize performance marketing campaigns to increase traffic, conversions and ROI
- Analyze cross-channel funnel KPIs and derive data-driven optimizations
- Manage content strategy for paid media including planning, production and distribution
- Conduct A/B tests and landing page optimization to improve conversion rates
- Build reporting framework, define KPIs, create dashboards and regular management reports
- Project and stakeholder management across Marketing, Design, Product, CRM, Sales and external partners
What We Do
JD.com, Inc. (Nasdaq: JD) is China's largest retailer, online or offline, and the world's third largest Internet company by revenue. With more than 300 million customers, JD.com is expanding quickly in China because consumers increasingly demand the authentic, high-quality products JD is known for. We work closely with both domestic brands and top international brands to bring fresh food, apparel, home appliances, baby products and more to Chinese consumers. To power this massive business we operate our own nationwide logistics network, from warehouses to the last mile. We can deliver up to 90% of orders same- or next-day, making our service the fastest and most reliable delivery service of any large-scale e-commerce company in the world. By investing in the most cutting edge technologies, JD.com is shaping the future of retail in China and beyond. Our scientists are working on innovative solutions for all parts of our business using big data, artificial intelligence, robotics, computer vision, virtual and augmented reality, unmanned vehicle systems, and more. Headquartered in Beijing, JD.com is a Fortune Global 500 company with offices around the world, including in New York, Tokyo and a research and development center in Silicon Valley.
