Digital Marketing Specialist

ABOUT AVERY DENNISON

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. We design and develop labeling and functional materials, radio-frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and offerings that enhance branded packaging and carry or display information that improves the customer experience. Serving industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2024 were $8.8 billion. Learn more at www.averydennison.com.

AVERY DENNISON IS PROUD TO BE CERTIFIED GREAT PLACE TO WORK IN AUSTRALIA, CHINA, INDIA, INDONESIA,  SINGAPORE, THAILAND AND VIETNAM, AND RECOGNIZED AS ONE OF THE BEST COMPANIES TO WORK FOR IN ASIA IN GREATER CHINA AND VIETNAM.

AVERY DENNISON IS AN EQUAL OPPORTUNITIES EMPLOYER

We are seeking a highly capable Digital Marketing Executive to join our team at Avery Dennison. In this role, you will take ownership of our digital platform operations, ensuring our digital content operates with precision, technological excellence, and superior quality. You will drive digital campaign execution, manage our social media presence, and uphold our rigorous content governance standards.

This is a dynamic position for an ambitious professional who wants to deliver exceptional user experiences across our digital touch points. You will collaborate closely with a network of internal teams and external stakeholders, leveraging advanced enterprise platforms to maintain a high-volume, multi-business-unit digital estate.

Key Responsibilities

• Digital Platform Operations: Perform web mastering activities across enterprise platforms. You will configure, structure, and publish content within an enterprise Content Management System (CMS), ensuring total accuracy and compliance with our governance frameworks.

• Campaign Execution & Social Media: Support the end-to-end execution of digital marketing campaigns across web, social media, and email (eDM) channels. You will manage and optimise platforms to enhance our brand presence and drive engagement.

• Analytics & Performance Optimisation: You will monitor campaign performance, prepare insightful reports, and implement data-driven recommendations to continuously improve reach, conversions, and ROI.

• Collaborate with internal teams to align and coordinate digital initiatives. You'll be responsible for reviewing content updates on CMS, clarifying stakeholder requirements, and ensuring that all outcomes are mutually beneficial.

• Vendor & Agency Coordination: Liaise seamlessly with external agencies and vendors to support campaign execution.

• A Diploma or Degree in Marketing, Communications, Digital Marketing, or a related field.

• A minimum of 3 years of relevant experience in digital marketing, web content management, and web mastering.

• Hands-on experience working within an enterprise CMS environment (Adobe Experience Manager or equivalent).

• A solid working knowledge of HTML and an understanding of template-based content structures.

• Familiarity with email automation tools and CRM systems (Salesforce).

• Proficiency in performance tracking and digital advertising tools, specifically Google Analytics (GA4) and paid social platforms.

• You possess exceptional attention to detail, easily managing content accuracy and governance across all platforms.

• Excellent written and verbal communication skills, with a strong ability to manage complex operational workflows.

Personal Attributes

• Technologically Confident: You are highly independent, adaptable to change, and able to acquire new technical or operational skills quickly.

• Collaborative & Resourceful: You demonstrate strong negotiation and collaboration skills, working effectively with diverse teams in a fast-paced, evolving environment.

• Accountable: You bring an analytical mindset with a strong bias for action, taking full ownership of your deliverables and deadlines.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.