Digital Marketing Specialist

Posted 2 Days Ago
Be an Early Applicant
2 Locations
Remote or Hybrid
1M-1M Annually
Senior level
Artificial Intelligence • Healthtech • Software • Consulting
The Role
Execute and optimize multi-channel B2B inbound marketing campaigns using HubSpot to generate qualified leads. Manage HubSpot Marketing Hub, Sales Hub, and CMS; write campaign copy; analyze performance; optimize conversion rates and cost per lead; and maintain dashboards reporting on lead generation, pipeline contribution, and campaign results. The role requires agency experience, HubSpot certification, marketing data analysis, autonomous project management, and collaboration across marketing and sales.
Summary Generated by Built In

Job Summary

Designial is a B2B digital marketing agency seeking a HubSpot Certified Growth Marketing Specialist. This position requires prior experience working in a B2B digital marketing agency.

The specialist will be responsible for the execution and optimization of multi-channel campaigns to generate marketing and sales leads for the agency's services.

Key Responsibilities

  • Design, build, and run multi-channel inbound marketing campaigns using the HubSpot platform.

  • Manage marketing campaigns to generate a consistent flow of qualified leads for the agency.

  • Manage the HubSpot platform (Marketing Hub, Sales Hub, CMS). Experience with Salesforce, Marketo, or AEM is (Preferred).

  • Write copy for campaign assets, including emails, ad creative, landing pages, and sales presentations.

  • Analyze campaign performance and optimize campaigns to improve key metrics (e.g., conversion rates, cost per lead).

  • Develop and maintain dashboards to report on lead generation, pipeline contribution, and campaign performance.

Qualifications and Experience

  • 4-6 years of hands-on experience in B2B marketing, demand generation, or growth marketing. (Required)

  • A significant portion of this experience must be from working at a B2B digital marketing or HubSpot-partner agency. (Required)

  • HubSpot Certification (e.g., Marketing Hub Software, Inbound Marketing). (Required)

  • Additional certifications in Salesforce, Marketo, or AEM. (Preferred)

  • Demonstrated experience managing projects autonomously.

  • Experience with marketing data analysis and campaign optimization.

  • Bachelor's degree in Marketing. (Required)

  • An MBA or a Master's degree in marketing. (Preferred)

Job Types: Full-time, Permanent

Benefits:

  • Work from home

Work Location: Remote

Skills Required

  • 4-6 years of hands-on experience in B2B marketing, demand generation, or growth marketing
  • Significant experience working at a B2B digital marketing or HubSpot-partner agency
  • HubSpot Certification, such as Marketing Hub Software or Inbound Marketing
  • Experience managing projects autonomously
  • Experience with marketing data analysis and campaign optimization
  • Bachelor's degree in Marketing
  • Additional certifications in Salesforce, Marketo, or AEM
  • MBA or Master's degree in Marketing
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The Company
11 Employees
Year Founded: 2018

What We Do

Designial is a Silicon Valley-based innovation and technology-services company that architects AI-Native Global Capability Centers (GCCs) for high-growth startups and mid-market healthcare and life-sciences organizations. It combines AI, engineering, product innovation, digital marketing, and revenue operations in dedicated teams in India. Its Build-Operate-Transfer model and agentic AI platforms support drug discovery, biotech, medtech, clinical workflows, automation, and growth for clients.

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