Digital Marketing Specialist

Posted 24 Days Ago
Be an Early Applicant
Shanghai, Shanghai Municipality, Shanghai, CHN
In-Office
Mid level
Biotech
The Role
Develop and optimize multi-channel B2B digital demand generation programs. Use segmentation and data to target audiences, define KPIs, partner with content and channel teams or agencies, optimize landing pages and campaigns, and research trends to improve lead quality and conversions.
Summary Generated by Built In
The position will be responsible for social media marketing and marketing automation. She/he will deliver data-driven digital campaigns to boost brand visibility, generate qualified leads and support business growth.

Responsibilities:
  • Implement end-to-end social media operation and paid social ads, including WeChat, Channels, Bilibili and Red Note, maintain brand tone consistency and handle community comment interaction.
  • Refine social media content, design creative formats and visuals, and make technical content better suited for social media dissemination.
  • Design and implement social media campaigns to increase engagement and traffic.
  • Collaborate with global team to deploy Salesforce Marketing Cloud in China
  • Leverage Salesforce Marketing Cloud and SCRM system to understand customers and design personalized contents to increase intimacy and generate leads.
  • Cooperate with campaign and product teams to support integrated marketing activities with matching digital assets, consolidate cross-channel performance data, summarize insights and propose actionable optimizations.
  • Regularly measure and report applicable metrics and key performance indicators to give iterative suggestions
  • Monitor and track spending to meet annual budget plan, drive vendor evaluation to optimize budget spend.
  • Research social media trends, explore new platforms/tools, and stay current with the latest best practices.
Qualifications & Requirements
  • Bachelor’s degree in life science, business, marketing, or related field
  • 3-5 years extensive professional experience in digital marketing
  • Experience in a comparable role within an industrial and international environment; business understanding in Life Sciences/Pharma industry is preferred
  • Strong AI content generation skills and copy writing skills
  • Experience in Salesforce Marketing Cloud and SCRM system
  • Data-driven with a process-oriented mindset and skilled in problem-solving
  • Strong at multi-tasking and aggressive timeline.
  • Fluent in written and spoken English.

About Sartorius 

Sartorius is part of the solution in the fight against cancer, dementia, and many other diseases. Our technologies help translate scientific discoveries into real-world medicine faster, so that new therapeutics can reach patients worldwide. 

We look for ambitious team players and creative minds, who want to contribute to this goal and advance their careers in a dynamic global environment.

Join our global team and become part of the solution. We are looking forward to receiving your application. 
www.sartorius.com/careers

Skills Required

  • Bachelor's degree in business administration, marketing, communication, biotechnology, media, or related field
  • Proven experience in developing and executing digital B2B demand generation programs
  • Strong data analysis skills for program optimization
  • Excellent knowledge of inbound and outbound digital channels and their role in the customer journey
  • Ability to collaborate effectively across the organization and drive direction with cross-functional teams
  • Business savvy, attention to detail, and passion for emerging marketing trends and tactics

Sartorius Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Sartorius and has not been reviewed or approved by Sartorius.

  • Healthcare Strength Health coverage includes multiple medical plan options with dental, vision, HSA/FSA, EAP, and wellness resources across many locations. Quality of core medical, dental, and vision is characterized as solid.
  • Retirement Support Retirement offerings include a 401(k) with a company match highlighted in U.S. materials and employer‑verified listings. The match is characterized as generous at some sites.
  • Flexible Benefits Flexible hours and hybrid/home‑office options are available where roles and regions allow, with role‑dependent perks in some locations. Broader extras such as commuter benefits, discounts, and tuition assistance add optionality where eligible.

Sartorius Insights

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The Company
HQ: Göttingen
9,059 Employees
Year Founded: 1870

What We Do

Sartorius is a leading international partner of life sciences research and biopharmaceutical manufacturing. We help our customers #SimplifyProgress from drug discovery to manufacturing so that more people can have access to better medicine. With this, we are #PartOfTheSolution in the fight against diseases worldwide. With innovative laboratory instruments and consumables, the our Lab Products & Services division focuses on laboratories performing research and quality control at pharmaceutical and biopharmaceutical companies as well as academic research institutes. The Bioprocess Solutions division, with its broad product portfolio focusing on single-use solutions, helps customers manufacture biotech medications, vaccines, and cell and gene therapies safely, rapidly, and economically. Based in Göttingen, Germany, Sartorius also has a strong global reach with around 60 production and sales sites worldwide. We regularly expand our portfolio through the acquisition of complementary technologies. In 2023, Sartorius generated sales revenue of around 3.4 billion euros. Currently, around 14,600 employees from around 110 nations are working for customers around the globe. Join our team, partner or collaborate with us.

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