The Marketing Expert Digital Programs is responsible for developing and optimizing multi-channel digital demand generation programs to drive business growth and enhance customer relationships.
Main Responsibilities & Tasks
- Translate global strategies into digital demand generation multi-channel programs to drive business growth and enhance customer engagement
- Leverage segmentation, market and company data to refine target audiences and select effective digital channels for marketing campaigns, leading to increased campaign effectiveness and reach
- Define KPIs, set measurable goals, and collaborate with digital channel experts to continuously optimize program performance and implement data-driven improvements that enhance overall marketing effectiveness and drive business growth
- Partner with content marketing to define content requirements and mapping throughout digital customer journey stages, resulting in enhanced engagement, seamless customer experience, and improved conversion rates
- Partner with digital channel experts or external agencies to ensure optimal campaign execution in channels, landing pages and other tactics, resulting in increased engagement, conversion rates, and overall campaign effectiveness
- Research marketing trends to continuously innovate lead generation approaches in order to enhance lead quality, increase conversion rates, and maintain competitive advantage
Qualifications & Skills
- Bachelor's degree in business administration, marketing, communication, biotechnology, media, or related field
- Proven experience in developing and executing successful digital B2B demand generation programs, preferably in Pharma or Life Sciences
- Strong data analysis skills for program optimization and excellent knowledge of inbound & outbound digital channels and their role in the customer journey
- Ability to collaborate effectively across the organization and drive direction with cross-functional teams
- Business savvy with attention to detail and a passion for staying abreast of emerging trends and marketing tactics
About Sartorius
Sartorius is part of the solution in the fight against cancer, dementia, and many other diseases. Our technologies help translate scientific discoveries into real-world medicine faster, so that new therapeutics can reach patients worldwide.
We look for ambitious team players and creative minds, who want to contribute to this goal and advance their careers in a dynamic global environment.
Join our global team and become part of the solution. We are looking forward to receiving your application.
www.sartorius.com/careers
Skills Required
- Bachelor's degree in business administration, marketing, communication, biotechnology, media, or related field
- Proven experience in developing and executing digital B2B demand generation programs
- Strong data analysis skills for program optimization
- Excellent knowledge of inbound and outbound digital channels and their role in the customer journey
- Ability to collaborate effectively across the organization and drive direction with cross-functional teams
- Business savvy, attention to detail, and passion for emerging marketing trends and tactics
Sartorius Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Sartorius and has not been reviewed or approved by Sartorius.
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Healthcare Strength — Health coverage includes multiple medical plan options with dental, vision, HSA/FSA, EAP, and wellness resources across many locations. Quality of core medical, dental, and vision is characterized as solid.
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Retirement Support — Retirement offerings include a 401(k) with a company match highlighted in U.S. materials and employer‑verified listings. The match is characterized as generous at some sites.
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Flexible Benefits — Flexible hours and hybrid/home‑office options are available where roles and regions allow, with role‑dependent perks in some locations. Broader extras such as commuter benefits, discounts, and tuition assistance add optionality where eligible.
Sartorius Insights
What We Do
Sartorius is a leading international partner of life sciences research and biopharmaceutical manufacturing. We help our customers #SimplifyProgress from drug discovery to manufacturing so that more people can have access to better medicine. With this, we are #PartOfTheSolution in the fight against diseases worldwide. With innovative laboratory instruments and consumables, the our Lab Products & Services division focuses on laboratories performing research and quality control at pharmaceutical and biopharmaceutical companies as well as academic research institutes. The Bioprocess Solutions division, with its broad product portfolio focusing on single-use solutions, helps customers manufacture biotech medications, vaccines, and cell and gene therapies safely, rapidly, and economically. Based in Göttingen, Germany, Sartorius also has a strong global reach with around 60 production and sales sites worldwide. We regularly expand our portfolio through the acquisition of complementary technologies. In 2023, Sartorius generated sales revenue of around 3.4 billion euros. Currently, around 14,600 employees from around 110 nations are working for customers around the globe. Join our team, partner or collaborate with us.
