Digital Marketing Specialist

Reposted 15 Hours Ago
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Chennai, Tamil Nadu, IND
In-Office
Senior level
Artificial Intelligence • Information Technology • Software • Generative AI
The Role
Own and execute digital marketing across website, SEO, LinkedIn and social platforms; run Google Ads; create content; track KPIs and prepare performance reports to drive traffic, engagement and leads.
Summary Generated by Built In

Location: Chennai (Work From Office)


Experience: 4–6 Years

Employment Type: Full-Time
About Genworx.ai

Genworx.ai is an AI-first technology company helping enterprises move beyond AI experimentation to production-ready, business-impacting solutions. We specialize in building Agentic AI platforms, intelligent automation solutions, and enterprise AI applications that deliver measurable outcomes with speed, reliability, and scalability. Our mission is to simplify AI and amplify customer success through innovation, operational excellence, and customer-centric delivery.

Position Overview

We are looking for a highly motivated Digital Marketing Specialist who can take ownership of our digital presence and execute impactful marketing initiatives across multiple online channels. The ideal candidate should have expertise in Digital Marketing, Website Management, SEO, LinkedIn Marketing and Social Media Marketing, with the ability to independently execute campaigns that improve brand awareness, website traffic, engagement and lead generation.

Location: Chennai (Work From Office)
Experience: 4–6 Years
Employment Type: Full-Time

About Genworx.ai

Genworx.ai is an AI-first technology company helping enterprises move beyond AI experimentation to production-ready, business-impacting solutions. We specialize in building Agentic AI platforms, intelligent automation solutions, and enterprise AI applications that deliver measurable outcomes with speed, reliability, and scalability. Our mission is to simplify AI and amplify customer success through innovation, operational excellence, and customer-centric delivery.

Position Overview

We are looking for a highly motivated Digital Marketing Specialist who can take ownership of our digital presence and execute impactful marketing initiatives across multiple online channels. The ideal candidate should have expertise in Digital Marketing, Website Management, SEO, LinkedIn Marketing and Social Media Marketing, with the ability to independently execute campaigns that improve brand awareness, website traffic, engagement and lead generation.




RequirementsKey Responsibilities

·       Develop and execute digital marketing strategies aligned with business objectives.

·       Manage and optimize the company website and landing pages.

·       Execute On-Page, Off-Page and Technical SEO.

·       Conduct keyword research and competitor analysis.

·       Manage the company's LinkedIn presence and employer branding initiatives.

·       Plan and execute social media campaigns across LinkedIn, Instagram, Facebook, X and other platforms.

·       Manage Google Ads campaigns and optimize marketing ROI.

·       Create engaging content for websites, blogs, email campaigns and social media.

·       Track website traffic, campaign performance and marketing KPIs.

·       Prepare weekly and monthly marketing performance reports.

Required Skills

·       Digital Marketing

·       SEO (On-Page, Off-Page & Technical)

·       Website Management

·       Google Analytics

·       Google Search Console

·       Google Ads

·       LinkedIn Marketing

·       Social Media Marketing

·       Content Marketing

·       Performance Marketing

·       Marketing Analytics

Preferred Skills

·       WordPress or similar CMS

·       Canva / Adobe Creative Suite

·       Email Marketing Platforms

·       Marketing Automation Tools

·       Basic HTML/CSS

·       AI-powered marketing tools

Who We're Looking For

·       Smart and quick to understand business needs

·       Highly adaptive and comfortable in a fast-paced startup environment

·       Strong analytical thinker with a data-driven approach

·       Creative, innovative and self-driven

·       Fast learner with excellent communication skills

·       Results-oriented with a strong sense of ownership

Qualifications

·       Bachelor's degree in Marketing, Business Administration, Communications, Computer Science or a related field.

·       Google Ads, Google Analytics, SEO or Digital Marketing certifications are an added advantage.



BenefitsWhy Join Genworx.ai?

·       Work on cutting-edge AI products and enterprise solutions.

·       Collaborate directly with leadership in a fast-growing AI company.

·       Continuous learning and career growth opportunities.

·       Exposure to modern AI technologies and digital innovation.

How to Apply

·       Email your resume to: [email protected]

·       Subject: Application – Digital Marketing Specialist – [Your Name]



Skills Required

  • 4-6 years of experience in digital marketing
  • Bachelor's degree in Marketing, Business Administration, Communications, Computer Science or related field
  • Digital Marketing (strategy development and execution)
  • SEO (On-Page, Off-Page & Technical)
  • Website management and landing page optimization
  • Google Analytics
  • Google Search Console
  • Google Ads (campaign management and optimization)
  • LinkedIn Marketing and employer branding
  • Social Media Marketing (LinkedIn, Instagram, Facebook, X)
  • Content Marketing (web, blog, email, social)
  • Performance Marketing and Marketing Analytics
  • WordPress or similar CMS
  • Canva or Adobe Creative Suite
  • Email marketing platforms
  • Marketing automation tools
  • Basic HTML/CSS
  • Familiarity with AI-powered marketing tools
  • Google Ads, Google Analytics, SEO or Digital Marketing certifications
  • Work from office in Chennai (on-site)
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The Company
3 Employees
Year Founded: 2019

What We Do

Genworx.ai harnesses GenAI and AI-driven tools to solve business challenges with speed and precision, evolving from MediGuru's telehealth expertise to create innovative solutions across various sectors.

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