The Role
Manage and optimize Google Ads campaigns across Search, Display, Performance Max, YouTube, Demand Gen, and Remarketing. Responsibilities include budget allocation, bid optimization, keyword and audience research, A/B testing, conversion tracking, analytics, dashboard creation, competitor analysis, and landing-page funnel optimization. The role focuses on improving lead quality, conversion rates, acquisition costs, ROAS, and overall campaign efficiency.
Summary Generated by Built In
Job Description: Google Ads Specialist (Digital Marketing)
Position Overview:
We are seeking a results-driven Google Ads Specialist to plan, execute, optimize, and scale paid search and display campaigns across Google Ads. The ideal candidate will have strong analytical skills, hands-on experience managing advertising budgets, and a proven track record of driving high-quality leads, conversions, and return on ad spend (ROAS).
Key ResponsibilitiesCampaign Strategy & Management:
- Plan, create, and manage Google Ads campaigns across Search, Display, Performance Max, YouTube, Demand Gen, and Remarketing.
- Conduct keyword research and audience analysis to identify growth opportunities.
- Develop campaign structures aligned with business goals and customer journeys.
- Manage daily campaign operations, including budget allocation, bid adjustments, and audience targeting.
Performance Optimization
- Monitor campaign performance and optimize for key metrics such as CTR, CPC, CPA, Conversion Rate, ROAS, and Quality Score.
- Perform A/B testing on ad copy, landing pages, creatives, and bidding strategies.
- Identify and implement opportunities to improve conversion rates and reduce acquisition costs.
- Analyze search term reports and implement negative keyword strategies.
Tracking & Analytics
- Set up and maintain conversion tracking using Google Tag Manager, Google Analytics 4 (GA4), and Google Ads.
- Monitor attribution models and conversion paths to improve campaign effectiveness.
- Use AI & Build dashboards and generate regular performance reports with actionable insights.
- Ensure data accuracy and tracking integrity across campaigns.
Landing Page & Funnel Optimization
- Collaborate with design, content, and development teams to improve landing page performance.
- Recommend CRO (Conversion Rate Optimization) initiatives based on user behavior and campaign data.
- Ensure consistency between ad messaging and landing page experience.
Market & Competitor Analysis
- Conduct competitor research and benchmark campaign performance against industry standards.
- Stay updated on Google Ads platform changes, automation features, and digital marketing trends.
- Identify new opportunities for audience targeting, campaign expansion, and market penetration.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 2–5 years of hands-on experience managing Google Ads campaigns.
- Strong understanding of Search, Display, Performance Max, YouTube Ads, and Remarketing.
- Experience with Google Analytics 4, Google Tag Manager, and conversion tracking.
- Proficiency in Microsoft Excel or Google Sheets for data analysis.
- Excellent analytical, problem-solving, and communication skills.
Preferred Qualifications
- Google Ads Certifications.
- Experience with CRM integrations and lead management systems.
- Knowledge of SEM principles and landing page optimization.
- Experience managing monthly ad budgets of ₹10 lakhs+/month or equivalent.
- Familiarity with tools such as SEMrush, Ahrefs, Looker Studio, Hotjar, or similar platforms.
- Familiarity with AI Tools like Claude for execution, analysis and automation of regular tasks.
Key Performance Indicators (KPIs)
- Cost Per Lead (CPL)
- Cost-per-Opportunity (CPO)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Lead Quality Score
- Budget Utilization Efficiency
What Success Looks Like
- Consistently achieving or exceeding lead and revenue targets.
- Improving campaign efficiency while maintaining lead quality.
- Identifying and scaling profitable audience segments and campaigns.
- Delivering actionable insights that contribute to overall business growth.
Job Type: Full-Time
Experience: 2–5 Years
Location: Chennai, Teynampet
Department: MassCampaigns/Ads Team
Skills Required
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 2-5 years of hands-on experience managing Google Ads campaigns
- Strong understanding of Search, Display, Performance Max, YouTube Ads, and Remarketing
- Experience with Google Analytics 4, Google Tag Manager, and conversion tracking
- Proficiency in Microsoft Excel or Google Sheets for data analysis
- Excellent analytical, problem-solving, and communication skills
- Google Ads Certifications
- Experience with CRM integrations and lead management systems
- Knowledge of SEM principles and landing page optimization
- Experience managing monthly advertising budgets of ₹10 lakhs or more, or equivalent
- Familiarity with SEMrush, Ahrefs, Looker Studio, Hotjar, or similar platforms
- Familiarity with AI tools such as Claude for execution, analysis, and automation
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The Company
What We Do
CustomerLabs is a B2B SaaS company providing a customer data and first-party data operations platform for marketers. Its technology captures, transforms, unifies, and activates customer signals from websites, apps, servers, CRMs, and commerce systems, then sends them to advertising and analytics platforms. The company helps e-commerce, lead-generation, and agency teams improve attribution, audience matching, personalization, privacy controls, and campaign performance.
