Digital Marketing Specialist

Posted 9 Hours Ago
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Sandton, City of Johannesburg, Gauteng, ZAF
In-Office
Mid level
Information Technology • Professional Services • Security • Consulting
The Role
Plan, launch, and optimize multi-channel digital campaigns (paid and organic), drive SEO/SEM and content strategy, manage email and social media, own website and landing page optimization, track KPIs with analytics and reporting tools, collaborate with internal teams and agencies, and support site safety and ISO quality responsibilities.
Summary Generated by Built In
Company Description

SGS is the world’s leading inspection, verification, testing and certification company. SGS is recognized as the global benchmark for quality and integrity. With more than 97,000 employees, SGS operates a network of over 2,600 offices and laboratories around the world.

SGS Bateman’s multidiscipline engineering team provides integrated engineering services for processing plants and related operations. Using proven ISO methodologies enhanced by innovative approaches, the team transforms conceptual designs into operational manual processing plants of all sizes and complexities. An extensive suite of enhanced 3-D design tools and modeling software allow our engineering team to visualize all aspects of plant development.

Job Description

We’re looking for a creative, data-driven Digital Marketing Specialist to execute multi-channel campaigns that drive brand awareness, engagement, and lead generation. You’ll be the architect behind our digital presence working closely with business units, creative teams, and external partners to deliver measurable impact.

  • Campaign Management: Plan, launch, and optimize digital campaigns across platforms (Google, Meta, LinkedIn, TikTok, etc.)
  • Content Strategy: Collaborate on video, podcast, webinar, and brochure content to support acquisition and brand initiatives
  • SEO & SEM: Drive organic and paid search performance through keyword strategy, content optimization, and analytics
  • Email Marketing: Build and manage segmented campaigns using CRM tools (e.g., HubSpot, Salesforce, Mailchimp)
  • Social Media: Own the calendar and execution across LinkedIn, Instagram, X (Twitter), and emerging platforms
  • Analytics & Reporting: Track KPIs, generate insights, and recommend improvements using tools like GA4, Power BI, or Data Studio
  •  Web Management: Update and optimize website content, landing pages, and conversion funnels
  • Collaboration: Work cross-functionally with BU managers, sales teams, and external agencies
  • Analytical Thinker:
  • Creative Visionary
  • Platform Fluent: Navigates Meta Business Suite, LinkedIn Campaign Manager, HubSpot, and TikTok Creator Studio with ease — always testing, tweaking, and learning.
  • Works cross-functionally with designers, developers, and BU managers to ensure campaigns are not only beautiful but also business-aligned.
  • Not afraid to think outside the box

 

Qualifications

  • 3–5 years in digital marketing, preferably in B2B or industrial sectors
  • Strong grasp of SEO, SEM, social media, and email marketing
  • Experience with CRM tools, and marketing automation
  • Proficiency in Google Analytics, Meta Business Suite, LinkedIn Campaign Manager
  • Excellent writing, editing, and storytelling skills
  • Ability to manage multiple projects and meet deadlines
  • Bonus: Video editing, podcast production, or graphic design experience
  • Compliant to all SGS QOH&S and HR policies and procedure
  • Granted sufficient authority to achieve the given responsibilities as per relevant SGS Authority policies
  • Responsible for daily safety and health of site employees (or those reporting to this site) on behalf of SGS upper management and for raising issues to SGS upper management where required
  • Ensure all people at the site are adequately inducted in safety and health for each area they are expected to work in
  • Ensuring safety and health inductions are carried out, documented and are relevant to the workplace
  • Ensuring all safety and health information, materials and resources are disseminated throughout the workforce as required.
  • Ensure all people at the site (or reporting to the site) have the skills, knowledge and ability required to undertake their work safely
  • Ensuring the whole site is kept up to a good standard of housekeeping at all times
  • Ensuring emergency plans are in place and practiced at regular intervals and that all emergency equipment is in place and is ready for use at any time
  • Responsible for the site’s performance in terms of injuries, illnesses, near misses and incidents
  • As far as able, prevent injury, manage injuries and facilitate early return to work programs at the workplace
  • Nominated Quality Management System representative for ISO 9001 / ISO 17025 for this site

Skills Required

  • 3-5 years in digital marketing
  • Experience in B2B or industrial sectors
  • Strong grasp of SEO, SEM, social media, and email marketing
  • Experience with CRM tools and marketing automation
  • Proficiency in Google Analytics (GA4), Power BI, or Data Studio
  • Proficiency with Meta Business Suite, LinkedIn Campaign Manager, and TikTok Creator Studio
  • Experience with HubSpot, Salesforce, or Mailchimp
  • Excellent writing, editing, and storytelling skills
  • Ability to manage multiple projects and meet deadlines
  • Video editing, podcast production, or graphic design experience
  • Comply with SGS QOH&S and HR policies and procedures
  • Act as nominated Quality Management System representative for ISO 9001 / ISO 17025

SGS Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SGS and has not been reviewed or approved by SGS.

  • Healthcare Strength Core medical, dental, and vision coverage is part of the U.S. package and is generally viewed as adequate even if not standout. Company information also underscores healthcare coverage as a standard element of the offering.
  • Retirement Support A 401(k) is commonly included in the U.S., and group disclosures reference post‑employment benefit plans in select regions. These components provide a baseline of retirement security beyond core pay.
  • Strong & Reliable Incentives Annual incentive/bonus structures are part of the compensation mix and cited positively in some regions and roles. Punctual pay is also highlighted as a plus.

SGS Insights

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The Company
HQ: Geneva
99,600 Employees
Year Founded: 1878

What We Do

SGS is the world's leading Testing, Inspection, and Certification company, providing quality and safety control services.

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