We are looking for a Digital Marketing Specialist who takes real ownership. Someone who runs campaigns end-to-end, from ideation through execution to reporting, and who spots opportunities before being asked. Working closely with the Head of Communications and Digital Marketing, you will own the day-to-day engine of our digital marketing: campaigns, CRM, content, website, and lead generation. If you combine creative flair with an analytical mindset and a hunger to try new tools, including AI, this role gives you the autonomy to make it yours.
Responsibilities
- End-to-end digital campaigns: plan, build, launch, measure, and refine campaigns that drive brand awareness, engagement, and leads.
- CRM and marketing automation: build and segment email campaigns in our CRM/Marketing Automation Platform, and manage lead generation, nurturing, scoring, and routing in partnership with Sales.
- Website and search: maintain and develop website content in our CMS, apply SEO best practices, and run paid search and social campaigns (Google Ads, Facebook Ads) to drive traffic and conversion.
- Creative content: identify and execute content opportunities (pages, social, video, brochures, flyers) that resonate with our audiences, coordinating designers, printers, and vendors.
- Social media and messaging channels: run our corporate social channels (paid and organic) and other social channels to engage customers.
- Insight and reporting, evaluate performance across channels, develop KPI reports, research industry activity, and propose engagement strategies from what you find.
- New digital avenues, continuously investigate new ways to engage customers, including AI tools that make our marketing smarter and faster.
Qualifications
- A tertiary qualification in Marketing (or IT) and 3+ years of digital marketing experience. However, relevant and demonstrable experience in lieu of a qualification will also be considered.
- A self-starter mindset: curious, takes initiative, and owns outcomes.
- Hands-on experience with CRM and Marketing Automation Platforms — HubSpot preferred.
- A solid grasp of how digital marketing works: SEO/SEM, paid and organic social, email, analytics, and lead management.
- Creative flair with a proven ability to create content that speaks to a target audience’s pain points and questions.
- Curiosity about AI and emerging digital tools, and a continuous-improvement mindset.
- An analytical eye for digital metrics, plus excellent written and verbal communication in English.
- Strong project management and organizational skills; a driver’s license is required.
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Skills Required
- Tertiary qualification in Marketing or IT, or relevant demonstrable experience in lieu of a qualification
- 3+ years of digital marketing experience
- Hands-on experience with CRM and marketing automation platforms
- Experience with HubSpot
- Knowledge of SEO/SEM, paid and organic social, email, analytics, and lead management
- Ability to create content addressing target-audience pain points and questions
- Curiosity about AI and emerging digital tools
- Analytical skills for interpreting digital metrics
- Excellent written and verbal communication in English
- Strong project management and organizational skills
- Valid driver's license
What We Do
Kemin Industries is a global ingredient manufacturer that strives to sustainably transform the quality of life every day for 80 percent of the world with its products and services. The company supplies over 500 specialty ingredients for human health, food safety and protection of the global food supply chain. Kemin ingredients offer solutions across various industries including animal health, nutraceuticals, pet food, food technologies, crop technologies, textiles, aquaculture and animal vaccines. Serving customers in more than 120 countries, Kemin works each day to provide ingredients that feed a growing population and is committed to the quality, safety and efficacy of food, feed and health-related products. Established in 1961, Kemin is a privately held, family-owned-and-operated company with more than 3,000 global employees and operations in 90 countries, including manufacturing facilities in Belgium, Brazil, China, India, Italy, Russia, San Marino, Singapore, South Africa and the United States.
