Digital Marketing Specialist - Paid Media

Company Description

Proactis is a leading Source-to-Pay software solution provider for mid-market organisations across a range of service-led industries.

Proactis’ end-to-end modular platform enables customers to control spend and manage supply-chain risk; improve compliance and governance of their purchasing activities; reduce the cost of goods and services; and deliver efficiencies, all through process digitisation and automation.

Job Description

This role can be hybrid, remote or office-based.
For consideration for any remote role you would need to be based in one of the following regions UK&I, France, Germany or The Netherlands and have excellent written and verbal English. 

The Role

Planning and delivery of international digital marketing initiatives across all markets that Proactis Serves. This role works within the Demand Generation Centre of Excellence (CoE) and is supported by other CoEs.

The primary goal of this role is to positively impact sales pipeline, by both contributing to the process of generating Sales Accepted Leads (SALs) as well as influencing existing sales opportunities. This will be achieved by generating hot and warm leads (contact details of relevant person – this could be a demo request or whitepaper download for example) across all paid media channels i.e. Search, display and LinkedIn.

Key Accountabilities/BAU Objectives: 

• Analyse, manage and optmise paid media channels and campaigns – search, display and LinkedIn across our 6 core regions..
• Channel strategy – balance of spend across channel mix, considering time of day, device, network, audience profile etc. per campaign and search term.
• Search – delivery, management and optimization of new and existing campaigns.
• Display (discovery and remarketing) - delivery, management and optimization of new and existing campaigns.
• LinkedIn – audience identification, delivery, management and optimization of new and existing campaigns.
• Content delivery – create high level content plan; brief content requirements into relevant team, manage the translation process; build and deploy campaigns across media channels; ongoing review and optimization thereafter.
• Budget management. 
• Stay up to date with PPC trends and evolving strategies

Behaviours & Core Values:

• Highly motivated and results driven, able to work to deadlines, prioritise and manage time effectively, and manage stakeholder expectations. 
• Commercially/pipeline focused – ability to work within budgets and optimise activity to yield best ROI.
• Collaborative team player.
• Confident and self-starting, with the ability to work on own initiative, with a proactive 'can-do' attitude. 
• Creative and able to think outside of the box – constantly striving to improve
• Data driven and analytical mindset with a willingness to learn new skills.

Qualifications

• Minimum 3 years’ experience in a similar role 
• Competence with media platforms Google Adwords, Bing Ads and LinkedIn Campaign Manager,
• Sound understanding of international paid media and broader digital marketing strategies.