Digital Marketing Specialist (Onsite - Official Website Manager))

Posted 13 Days Ago
Be an Early Applicant
Seoul, KOR
In-Office
Junior
Food
The Role
Manage Royal Canin Korea’s official website, including onsite content, product displays, promotional banners, sampling programs, traffic tracking, and operational workflows. Oversee UTM accuracy, monitor traffic anomalies, process marketing budgets, coordinate with Sales and e-commerce teams, and manage external agencies. This fixed-term contract runs through the end of 2027 and requires digital marketing experience, written English proficiency, and strong collaboration skills.
Summary Generated by Built In

Job Description:

This role of Royal Canin Korea provides a 360-degree exposure to on-site marketing functions, offering hands-on experience across every touchpoint of the consumer’s digital journey. 

This is a fixed-term contract position to cover an associate on parental leave through the end of 2027.

[Key Responsibilities]

ON-SITE (Official Website) MANAGEMENT & OPERATION

  • Onsite Content Optimization & Creation : Drive the end-to-end management of digital assets, including product displays, promotional banners and onsite content to maximize user engagement.
  • Recruitment Program Management : Manage existing sampling program, including portfolio management, service optimization, inventory forecasting and logistics support.
  • Onsite Activity Administration: Streamline daily operational workflows and administrative governance for seamless on-site execution.

UTM MANAGEMENT & TRAFFIC MONITORING

  • Serve UTM parameter management as the gatekeeper for traffic tracking and ensuring data accuracy.
  • Monitor on-site traffic performance and provide timely notifications regarding any significant fluctuations or anomalies in key metrics.

BUDGET MANAGEMENT   

  • Oversee BAPO (Marketing) team budget processing to ensure efficient financial governance progress, and escalates issues when needed.

STAKEHOLDER COLLABORATION & AGENCY MANAGEMENT

  • Cross-Functional Liaison: Align with Sales, E-com Marketing, and other units to ensure consistent business and user journey objectives.
  • Agency Partnership: Manage external agencies to ensure premium output and on-time delivery.

[Job Specifications/Qualifications]

  • Bachelor’s degree in marketing, business related discipline
  • +2~3 years working experience in digital marketing
  • FMCG marketing, agency experience is preferred with knowledge of onsite
  • Fluence English skill : written

[Key Supporting Competencies]

  • Curious, resourceful and a creative problem-solver
  • Effective relationship builder, collaborative capability
  • Positive attitude and flexible of thought and drive result

Skills Required

  • Bachelor’s degree in marketing, business, or a related discipline
  • 2–3 years of digital marketing experience
  • Written English proficiency
  • FMCG marketing experience
  • Agency experience
  • Knowledge of onsite marketing and website operations

Mars Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.

  • Healthcare Strength The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
  • Parental & Family Support Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
  • Retirement Support Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.

Mars Insights

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The Company
HQ: Mc Lean, VA
41,866 Employees
Year Founded: 1911

What We Do

For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.

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