Digital Marketing Specialist, MassMutual Federal Credit Union (MMFCU)

Digital Marketing Specialist
MassMutual Federal Credit Union (MMFCU) Marketing Department
Full-Time (Hybrid, 3 days on-site)
Springfield, MA
The Opportunity
The Digital Marketing Specialist position assists MassMutual Federal Credit Union (MMFCU) in delivering on its purpose of enriching lives and providing peace of mind by driving engagement across all digital and social media channels.
The focus of this role is to manage the development and delivery of marketing and communications content and messages portrayed electronically. Support editorial and design integrity of website, email, and social media content. Manage all aspects of content management, publish content on website, ensuring that communications reflect, support, and enhance the MMFCU's brand message and image. Maintain organizational website guidelines including compliance approval process and quality assurance for all interactive content.
The Impact

• Generate, edit, publish, and share content (original text, images, video) across all digital channels, while maintaining brand standards.
• Develop, guide, manage and oversee the content delivery strategies. (This includes, but not limited to MMFCU's website, Online Banking, Mobile Banking, MM intranets, email marketing, digital signage, collateral, and third-party platforms with member interfaces (ex. Digital Onboarding, SavvyMoney, DocuMatix, Digital Insight, etc.).
• Serve as primary contact on social media platforms, responding to comments, complaints, and questions in a timely manner and communicating and cooperating with other departments to ensure the best possible member experience and outcomes.
• Manage comprehensive keyword research and optimization to increase organic search; ensure search optimization for key content pages to maximize non-branded search traffic. This includes internal page links, meta-data, alt and title tags, per-page keywords and page descriptions.
• Continuously optimize current account by removing inefficient keywords and ads, increasing segmentation targeting of campaigns, and reallocating budgets to high-performance campaigns.
• Optimize local and hyper-local organic search through localized landing pages and branch pages, including the addition of structured semantic event, product, and location data to all pages; integrate with other localized social media and review sites.
• Ensure brand consistency through all marketing channels.
• Evaluate emerging ad platforms, technologies, channels, and competitor advertising links. Monitor trends and implement best practices in digital communications and tools.
• Accomplish all assigned projects in accordance with applicable credit union policy and procedures as well as any state and federal rules and regulations, keeping management informed of any problematic areas.
• Assist with communications, events and other duties, as needed.
• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and ability required. Reasonable accommodation may be made to enable an individual with disabilities to perform the essential functions.
• Travel is required for this role.

The Minimum Qualifications

• Bachelor's or Associate's degree in journalism, communications, or marketing
• 2+ years' experience in digital marketing and social media.
• 1+ years experience with business applications of social media platforms (Facebook, Instagram, YouTube, LinkedIn, etc.)

The Ideal Qualifications

• Financial service experience preferred, but not required.
• Exceptional written and verbal communication skills.
• Knowledge of project management and web design best practices.
• Experience in a position involving public contact.
• The ability to organize, prioritize, time manage, and multi-task.
• The ability to make critical decisions while following Credit Union procedures.
• The ability to meet deadlines.
• Proficiency in Microsoft Office and Adobe products.

What to Expect as Part of MassMutual and the Team

• Regular meetings with the team.
• Focused one-on-one meetings with your manager
• Access to mentorship opportunities
• Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQIA+, veteran and disability-focused Business Resource Groups
• Access to learning content on Degreed and other informational platforms
• Your ethics and integrity will be valued by a company with a strong and stable ethical business with industry leading pay and benefits

Employment is contingent upon successfully passing a credit check.
#LI-FT1
MassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply. Note: Veterans are welcome to apply, regardless of their discharge status.
If you need an accommodation to complete the application process, please contact us and share the specifics of the assistance you need.
Salary Range: $61,400.00-$77,300.00