The Role
At WHOOP, we're on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
Reporting to the Sr. Manager, Digital Marketing, the Digital Marketing Specialist will help drive WHOOP’s wholesale business. In this role, you will be responsible for the overall support, planning, design, deployment and measurement of digital marketing initiatives across marketplaces in the US and internationally.
RESPONSIBILITES:
- Own PDP management, brand store optimizations, reviews monitoring and enhancement, and asset repositories across marketplace partners.
- Work with internal and external stakeholders to execute full funnel advertising campaigns across several markets.
- Write creative briefs & collaborate with internal teams throughout project lifetimes for both evergreen, market specific campaigns, and tentpole campaigns.
- Analyze marketplace campaigns and understand the levers to optimize both search and creative performance.
- Partner with Marketing Operations on advertising and sales reporting.
- Act as the primary point of contact between our Membership Services team and marketplace customer inquiries.
- Work cross functionally with internal teams to identify and analyze digital marketing trends and synergies.
- Identify and evaluate new market opportunities, conduct research to prioritize regions and channels, and lead the setup of partnerships with high-potential retailers and distribution partners.
- Collaborate with distributors and key account managers to launch and grow WHOOP sales in new marketplaces, ensuring alignment on strategy, pricing, and execution across partners.
QUALIFICATIONS:
- 1-3 years of marketplace experience.
- Amazon experience not required, but a strong plus if the candidate has worked with the platform or similar marketplaces
- Strong understanding of digital marketing strategy.
- Ability to manage multiple marketplaces simultaneously.
- Brings a mix of a creative & commercial mindset to the table.
- Highly organized with the ability to pivot between multiple workstreams.
- Excellent communication (verbal and written) and stakeholder management skills.
- Loves getting into the weeds and being a hands-on problem solver.
- Strong time management skills - executes with pace and possesses a strong sense of urgency.
- Passion for fitness, health, & technology.
- Willingness to travel (up to 10%).
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
What the Team is Saying
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WHOOP Compensation & Benefits Highlights
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Parental & Family Support — Paid parental leave is described as substantial (18 weeks plus transition time), supporting new parents during leave and re-entry. This signals a family-friendly approach embedded in the benefits package.
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Wellbeing & Lifestyle Benefits — Wellness-oriented perks are emphasized, including a wellness stipend, free WHOOP memberships (with an extra to gift), onsite meals/gym/recovery tools, and a monthly sleep-performance bonus. These benefits align the rewards program with the company’s health-focused mission.
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Equity Value & Accessibility — Stock options are highlighted as a core part of offers, and broad ownership is portrayed as rewarding during growth. Equity is positioned as a meaningful component of total compensation alongside salary and 401(k).
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The Company
What We Do
At WHOOP, we’re on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. Our wearable device and performance optimization platform has been adopted by many of the world's greatest athletes and consumers alike.
Why Work With Us
At WHOOP, we’re focused on building an inclusive and equitable team with a strong sense of belonging for everyone—increasing representation in every way as our team grows. We believe that our differences are our source of strength—so much so it’s one of our core values.
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WHOOP Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Typical time on-site:
4 days a week
