Digital Marketing Specialist (Email & Lifecycle Marketing)

Description
Bectran, Inc. is looking for a talented and experienced Digital Marketing Specialist to join our expanding marketing team. You will play a key role in planning, executing, and optimizing digital marketing initiatives across various channels.
This role will primarily focus on executing and optimizing email marketing campaigns, lifecycle programs, and marketing automation efforts.
You will work closely with cross-functional teams including marketing, sales, and product to support campaign execution and ensure alignment with overall business goals. Our ideal candidate is detail-oriented, data-driven, and has a roll-up-your-sleeves mentality with a strong interest in digital marketing and campaign performance.
What You Will Do:

• Plan, build, and optimize email marketing programs, including newsletters, lead generation/nurture, product education, and lifecycle campaigns
• Translate campaign strategy into executable email calendars, audiences, workflows, and launch schedules
• Build and maintain marketing automation workflows, including segmentation, routing, and basic lead scoring to support effective nurturing
• Partner with internal stakeholders on campaign assets (email copy, landing pages, CTAs, and supporting content) to ensure messaging is accurate, on-brand, and conversion-oriented
• Monitor and report on email performance (deliverability, open rate, CTR, conversion rate, pipeline influence), and identify opportunities to improve results
• Own the execution and delivery of email campaigns, ensuring timelines, accuracy, and performance standards are met
• Support development and refinement of campaign messaging in collaboration with the marketing team; may assist with content creation as needed
• Given the dynamic nature of a growing team, support broader marketing initiatives as needed

Requirements
What You Need to Be Successful:

• Bachelor's degree in marketing, communications, or related field
• 2-4 years of experience in email marketing or demand generation (B2B SaaS experience preferred)
• Proven ability to build and execute email campaigns end-to-end, including segmentation and basic automation
• Strong analytical skills and comfort working with campaign performance data
• Excellent written and verbal communication skills
• Ability to manage multiple campaigns, deadlines, and stakeholders
• Familiarity with multi-channel campaign execution (email, SEM, paid digital, content-driven campaigns)
• Hands-on experience with email and marketing automation platforms
• Experience working cross-functionally with content, product, or sales teams to support campaign execution
• Strong attention to detail, particularly in campaign setup, QA, and deployment accuracy

Who We Are:
Since its inception in 2010, Bectran has pioneered cost-effective credit management and accounts receivable automation solutions for all sizes of organizations. Bectran's SaaS solutions - credit, collections and accounts receivable - provide seamless user experiences across various industries and empower users with robust credit evaluation services, providing more oversight, control and efficiency to companies of all sizes.
Our dedication to improving the efficiency of the order-to-cash cycle has helped companies cut down the time to process and approve credit by over 90% while significantly lowering the risk of default. We are committed to helping businesses make the transition to powerful SaaS technology solutions that save you time and money.
Compensation & Benefits:
In accordance with Illinois' pay transparency requirements, we are committed to providing clear compensation information. The pay range for this position is $65,000 to $75,000 annually. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Pay ranges are subject to change based on evolving market conditions or business needs.
In addition to competitive pay, Bectran offers a comprehensive benefits package, which includes:

• 100% paid medical coverage through United Healthcare (choice of PPO and HSA plans).
• 100% paid dental, vision, and life insurance through MetLife.
• Options to participate in Health Savings Account (HSA) and Flexible Spending Account (FSA) plans.
• Short-term and long-term disability (STD/LTD) plans available for employee election through MetLife.
• Retirement savings plan with a 401(k) offering Roth and traditional contributions through Principal.
• 15 days of Paid time off (PTO) and 8 holidays off annually.

EEO Statement:
Bectran is an equal employment opportunity and affirmative action employer. We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, we comply with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Bectran embraces diversity and promotes a culture of equity and inclusion where every individual is empowered to thrive. Employees are valued for their skills, experience, and unique perspectives. This commitment is reflected in our company policies and practices and is a fundamental principle of how we conduct business.
Application Instructions:
To apply, please submit resume through the listed posting or at our webpage: https://recruiting.paylocity.com/recruiting/jobs/All/e1e0b11b-1e4a-4390-8ed5-be5ffdff3a33/Bectran-INC. Applications will be accepted until the position is filled or the posting is removed. This position does not offer visa sponsorship now or in the future. Applicants must be authorized to work in the United States without current or future sponsorship.
Applicants with disabilities may contact us at [email protected] to request reasonable accommodations during the hiring process.
As Bectran continues to expand in the Fintech SaaS industry, we are seeking intelligent, energetic, and skilled individuals to join our Marketing team. If you are ready to launch your career at an industry leading company, we want to hear from you!