Digital Marketing - PPC Strategist

Posted 20 Days Ago
Be an Early Applicant
Olathe, KS, USA
In-Office
Senior level
Security • Industrial
The Role
Own end-to-end PPC strategy across Google Ads, Microsoft Ads, and OpenAI platforms. Build and optimize campaigns, manage keywords, bids, budgets, ad copy, conversion tracking, and testing. Analyze performance data, improve landing pages and conversion rates, report actionable insights to leadership, and drive measurable ROI across multiple websites.
Summary Generated by Built In

Why DH Pace?

The DH Pace Company is a family-owned and privately held business with annual sales over $1 billion through 60+ offices located across the continental United States. The Company is an industry leader in the distribution, installation, maintenance, and repair of a complete range of commercial, industrial, and residential door, docking and security products. In 2026, DH Pace is celebrating its 100th anniversary in business.

           

DH Pace Company, Inc. is scaling paid search across multiple ad platforms and needs an experienced PPC Strategist to own it end-to-end. We're hiring quickly for this role and moving fast with strong candidates. 

This person will manage and optimize paid search (PPC) campaigns across Google Ads, Microsoft Ads (Bing), and ChatGPT/OpenAI ad platforms, while also managing website landing page content and driving continuous improvement.

What You'll Do

  • Plan, build, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads (Bing), and ChatGPT/OpenAI ad platforms
  • Manage keyword research, bid strategies, budgets, ad copy, and A/B testing to maximize CTR, ROI and conversions
  • Proactively monitor, test, and refine campaigns to continuously improve performance rather than maintaining the status quo
  • Implement and manage conversion tracking, Google Tag Manager, and pixel setup to ensure accurate campaign measurement across multiple websites
  • Collaborate with web teams on landing page optimization and CRO to turn clicks into conversions
  • Deliver relevant and actionable analytic data to understand opportunities for increasing search relevancy, keyword research, optimization, tagging, website traffic and performance metrics
  • Execute tests, collect and analyze data, identify trends and insights to achieve maximum ROI across all paid search campaigns
  • Track, report and analyze website and PPC analytics across multiple platforms
  • Monitor, report, and communicate with leadership on best practices, strategies, performance, and recommendations for digital initiatives
  • Synthesize complex technical content into compelling, actionable content that produces high response and optimal search rates
  • Other responsibilities as assigned

What You Bring

  • Bachelor's degree preferred
  • 5+ years managing paid search campaigns, with a proven track record of measurable ROI and budget ownership, prior experience with eight-figure annual spend is a plus
  • Deep hands-on experience with Google Ads, Microsoft Ads, OpenAI Ads, and Google Analytics
  • Google Ads certification (Search, Display, or Shopping) preferred; Microsoft Advertising certification a plus
  • Hands-on experience managing PPC budgets and campaign performance at scale
  • Self-motivated and proactive, with a drive to continuously test, learn, and improve campaign performance
  • Strong analytical and reporting skills

Additional Perks

  • On-site role in Olathe, KS, with hybrid flexibility
  • A growing team where you'll own PPC strategy rather than just execute a checklist
  • A collaborative, low-ego team that values good work over long hours

 

What We Offer

  • Comprehensive medical, dental, and vision coverage — available your first full month
  • Generous paid time off plus paid holidays and floating holidays
  • Company-paid life insurance, short-term disability, and long-term disability
  • 401(k) with employer match
  • Health Savings Account (HSA) and Flexible Spending Account (FSA) options
  • Voluntary benefits including supplemental life and critical illness coverage
  • Employee discounts for you and your immediate family
  • Competitive compensation with annual performance reviews

Successful completion of employment verifications, background check, drug screen, and driving record (if applicable) required in advance of hire.

DH Pace Company, Inc. does not accept unsolicited resumes from search firms or agencies.  Any resume submitted to any employee of DH Pace Company, Inc. without a prior written search agreement will be considered unsolicited and the property of DH Pace Company, Inc. Please, no phone calls or emails.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

DH Pace is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age disability, protected veteran status, genetic information, or any other status protected by applicable federal, sate, or local law.

Skills Required

  • 5+ years managing paid search campaigns with measurable ROI and budget ownership
  • Hands-on experience managing PPC budgets and campaign performance at scale
  • Deep hands-on experience with Google Ads, Microsoft Ads, OpenAI Ads, and Google Analytics
  • Strong analytical and reporting skills
  • Self-motivated and proactive approach to testing, learning, and improving campaign performance
  • Bachelor's degree
  • Google Ads certification in Search, Display, or Shopping
  • Microsoft Advertising certification
  • Experience with eight-figure annual advertising spend
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The Company
HQ: Olathe, KS
49 Employees
Year Founded: 1926

What We Do

DH Pace Company, Inc. is a family-owned, privately held provider of commercial, industrial, and residential door, docking, and security solutions. The company distributes, installs, maintains, and repairs a broad range of products, including doors, loading-dock equipment, electronic security, and gate systems. Operating through more than 60 offices across the continental United States, DH Pace serves businesses, institutions, and homeowners and has operated since 1926.

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