The Role
Own and optimize paid acquisition campaigns across Google Ads and Meta Ads, including search, display, YouTube, Performance Max, remarketing, and lead generation. Manage budgets, targeting, creatives, testing, conversion tracking, and performance metrics. Analyze campaign funnels, report insights, improve lead quality with Sales, and contribute to SEO, CRO, marketing automation, and AI-led initiatives.
Summary Generated by Built In
About Techdome
The Opportunity
What You'll Do
What You Bring
Qualifications
Why Join Techdome?
Techdome builds technology solutions across AI, cloud, data analytics, cybersecurity, and digital transformation. Our marketing team plays a direct role in the company's growth, and we're looking for someone who turns ad spend into measurable pipeline and revenue.
As a Performance Marketing Specialist, you will own our paid acquisition engine across Google and Meta. You'll run campaigns end to end, track every rupee to its outcome, and work closely with Sales to make sure the leads you generate actually become customers. If you enjoy digging into data, testing ideas quickly, and being accountable for results, this role is for you.
- Build, run, and continuously optimize paid campaigns on Google Ads and Meta Ads.
- Manage Search, Display, YouTube, Performance Max, remarketing, and lead-generation campaigns.
- Drive efficiency and growth by tracking and improving CPC, CPL, CPA, CAC, ROAS, CTR, and CVR.
- Own budgets, audience targeting and segmentation, ad creatives, and structured A/B tests.
- Implement and maintain tracking infrastructure: GA4, GTM, Meta Pixel/CAPI, UTMs, and conversion events.
- Analyze funnel and campaign performance, and turn insights into clear reports using Excel, Google Sheets, or Looker Studio.
- Partner with Sales to raise lead quality, improve conversion rates, and maximize ROI.
- Contribute to SEO, CRO, marketing automation, and AI-led initiatives as needed.
Essential
- Proven hands-on experience managing Google Ads and Meta Ads.
- Solid background in performance marketing and lead generation.
- Working knowledge of conversion tracking, GA4, and GTM.
- Clear understanding of CPL, CPA, CAC, ROAS, CTR, and CVR, and how they connect to business outcomes.
- Strong analytical thinking and communication skills.
Nice to Have
- Exposure to SaaS, technology, B2B/B2C, or lead-gen businesses.
- Familiarity with SEO, CRO, CRM platforms, and AI marketing tools.
- Experience with Looker Studio, Power BI, n8n, Zapier, or Make.
- Bachelor's degree in Marketing, Business, Engineering, Computer Science, or a related field.
- 2+ years of relevant experience with a track record of generating leads and improving campaign performance.
- Your work will directly influence lead generation, digital growth, and revenue.
- You'll market cutting-edge offerings in AI, cloud, data analytics, and cybersecurity.
- You'll work in a technology-driven environment where data and experimentation guide decisions.
If you're ready to turn performance data into growth, we'd love to hear from you.
Skills Required
- Hands-on experience managing Google Ads and Meta Ads
- Experience in performance marketing and lead generation
- Working knowledge of conversion tracking, GA4, and GTM
- Understanding of CPL, CPA, CAC, ROAS, CTR, and CVR
- Strong analytical thinking and communication skills
- Bachelor's degree in Marketing, Business, Engineering, Computer Science, or a related field
- At least 2 years of relevant experience generating leads and improving campaign performance
- Exposure to SaaS, technology, B2B/B2C, or lead-generation businesses
- Familiarity with SEO, CRO, CRM platforms, and AI marketing tools
- Experience with Looker Studio, Power BI, n8n, Zapier, or Make
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The Company
What We Do
Techdome is a technology consultancy and IT solutions provider founded in 2020. It helps businesses modernize operations and navigate digital transformation through scalable, end-to-end services spanning planning, building, designing, developing, and launching technology solutions, alongside AI, cloud computing, automation, data engineering, machine learning, custom large language models, and cybersecurity. Its mission is to make complex technology accessible and support business growth across diverse industries and markets.
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