Ballards LLP is a forward-thinking firm of chartered accountants based in Droitwich, Worcester, and Birmingham. Known for its modern approach and dedication to outstanding client service, Ballards delivers a wide range of accountancy services to organisations across a variety of sectors.
As part of continued business growth, we are expanding our marketing team and are looking for a Digital Marketing Performance Manager to join us at our Worcester office and help accelerate customer acquisition, engagement and revenue across our digital channels.
You’ll own the planning, execution and optimisation of performance marketing activity across paid and organic channels, ensuring efficient spend and strong ROI. Working closely with our digital agency, you’ll lead campaigns across paid search, paid social, display and programmatic channels, while overseeing the performance and ongoing development of group websites.
About the role
As Digital Marketing Performance Manager, you'll play a key role in developing our marketing automation capabilities, introducing the right tools and technology to support scalable, insight-driven marketing. Working alongside the Marketing Director and wider team, you’ll help shape new strategies as part of a newly forming marketing function.
Key duties include:
- Planning, executing and optimising performance marketing campaigns across paid search, paid social, display, programmatic and retargeting channels
- Leading website maintenance, development and performance across group websites, including ongoing optimisation and content refresh
- Managing digital marketing budgets, forecasting spend and optimising ROI
- Analysing performance data and translating insights into actionable improvements
- Developing and testing audience strategies, creative variations, landing pages and conversion funnels
- Collaborating with creative, content, web and analytics teams to improve conversion rates and user experience
- Managing relationships with media agencies, ad platforms and technology partners
- Leading A/B testing initiatives across ads, landing pages and messaging
- Monitoring industry trends, platform updates and competitor activity to identify growth opportunities
- Ensuring accurate tracking, attribution and reporting across all performance channels
- Presenting performance insights, results and recommendations to senior stakeholders
- Leading marketing automation initiatives, deploying appropriate technology including CRM, data sourcing, project management, analytics and campaign tools
About you
- Proven experience in a digital performance or paid media role
- Strong hands-on knowledge of paid search, paid social, display and programmatic marketing
- Experience managing and optimising website performance, traffic and conversion
- A solid understanding of analytics, tracking, attribution and performance reporting
- Experience leading or implementing marketing automation and marketing technology solutions
- Confidence working with agencies, platforms and external partners
- Strong testing and optimisation skills, including A/B testing and conversion rate optimisation
- The ability to collaborate effectively across creative, content, technical and commercial teams
- Excellent communication skills, with experience presenting insights to senior stakeholders
- A proactive, curious mindset with a passion for performance, innovation and continuous improvement
About the rewards
- Hybrid and flexible working
- 25 days annual leave, plus bank holidays
- Career progression
- Electric Car scheme
- Cycle to Work Scheme
- Life Assurance
- Group Personal Pension Plan
- Flexible Holiday Purchase Scheme
- Enhanced Family Pay – maternity, paternity, parental, and compassionate leave
- Employee Assistance Programme – 24/7 confidential helpline as well as online support
If you’re excited by the opportunity to make a real impact and help shape a growing marketing team, we’d love to hear from you.
Top Skills
What We Do
Ballards LLP: Innovative Accountancy and Business Advisory
Ballards LLP is a forward-thinking accountancy and business advisory firm with a rich history of delivering value to our clients. Established in 1985, we've grown from a local practice to a significant player in the professional services landscape, now serving OMBs and large corporates across the UK and internationally.
At Ballards, we offer a unique blend of traditional accountancy services and innovative business solutions. Our expertise spans audit, tax, and compliance, complemented by specialist advisory services in IT consulting, recruitment, brand and marketing, and strategy.
We pride ourselves on our agile approach, combining the stability and expertise our clients expect with the innovative thinking that sets us apart. Our team of professionals is dedicated to providing personalised, value-driven solutions that help our clients navigate complex financial landscapes and achieve their business goals.
As we look to the future, we're committed to expanding our geographical reach, enhancing our service offerings, and continuing to be a trusted partner to businesses across the UK.
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