We are looking for a Digital Marketing Operations Manager to join our Babbel for Business marketing team in Berlin.
This role will work primarily in our CRM, HubSpot, and will manage our email communication strategy with our prospect database, landing pages and forms, list uploads, as well as report on Marketing KPIs. This role will work closely with Field Marketing, Growth Marketing and our Operations team to innovate and elevate our marketing communications, reporting, and analytics. Your success will be measured by key performance indicators linked to audience awareness, engagement, and conversion.
You Will
- Be the primary subject matter expert of HubSpot, our CRM and Marketing Automation tool for the Marketing team
- Develop and implement B2B digital marketing strategies to nurture our prospect database in HubSpot and drive growth in target accounts.
- Create the infrastructure for segmented email campaigns in HubSpot designed to nurture leads by topic, buyer persona, industry, etc.
- Collaborate closely with the Marketing Content team to strategize the content themes of each segmented email campaign.
- Analyze email performance metrics, including open rates, click-through rates, and conversion rates, to assess campaign effectiveness and identify areas for improvement.
- Collaborate with the Design team to develop compelling email visuals that resonate with target audiences.
- Work closely with the Website team in the development of landing pages and forms that drive engagement and new leads.
- Work alongside the Field Marketing team to ensure accurate lead uploads and routing from events, optimising the follow-up processes for maximized lead conversion.
- Work closely with the Head of B2B Marketing to monitor and report on overall marketing performance, providing actionable insights and recommendations based on data analysis.
You Have
- 5+ years of experience in product design, design operations, or design leadership, with a strong portfolio of driving impactful design outcomes.
- Expertise in using HubSpot as a CRM and Marketing Automation tool
- Deep expertise in design quality standards, design systems, and the end-to-end product design lifecycle.
- Strong verbal, presentation, and written communication skills, capable of engaging and influencing diverse audiences.
- Proven ability to coordinate multiple simultaneous projects with varying timelines and adapt to unexpected changes effectively.
- A passion for advancing the craft of design operations, with a track record of fostering innovation, growth, and design excellence.
- Excellent prioritization and time-management skills, with experience working in agile methodologies.
Please note that our company’s operating language is English, so you will need to be able to work in English.
Some perks of becoming a Babbelonian:
- Enjoy 30 vacation days and the chance to take a 3-month Sabbatical. Plus family and life situation counseling.
- Decide how, when and from where you want to work with our flexible working hours and remote friendly options as Jobbatical (up to 3 months inside the EU and the UK) or work from our fully equipped office with nap, faith and family rooms.
- Learn and grow with the internal learning opportunities, and use a yearly learning & development budget for external training. Learn languages with Babbel for free with your full access to Babbel.
- Take advantage of your mobility benefits options and a discounted Urban Sports Club membership.
- Be part of our employee communities (such as FLINTA in tech, DE&I Ambassadors and LGBTQIA group), attend cultural and regular social events.
Diversity at Babbel
As part of our ongoing journey towards building a diverse, equitable and inclusive company, we welcome everyone to apply, especially those individuals who are underrepresented in tech. We are a learning company, inside and out, and we encourage you to apply even if you do not fit all the technical requirements - all candidates are assessed based on skills, qualifications and on our business needs. Please state your pronouns in your application, and let us know if you’d like to be addressed by a name other than the one appearing on your official documents. If you have a disability or special need, feel welcome to inform us, so that we can provide you with the proper assistance in the application process.
Sounds good? We are already looking forward to hearing from you! Check out also our jobs page, our blog and our techblog to get an impression about #lifeatbabbel!
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What We Do
Babbel is the top-selling language learning platform. Driven by our purpose – to create mutual understanding through language – we build products that help people connect and communicate across cultures. Through self-study lessons with Babbel, instructor-led live classes with Babbel Live, Babbel for Business, our own podcast series, and our magazine, our users can focus on using a new language in real situations with real people. And it works: studies with Yale University, City University of New York, and Michigan State University prove that Babbel gets users to speak with confidence. The key is a blend of humanity and technology. More than 60,000 lessons in 15 languages are hand-crafted by more than 200 linguists, and user behaviour is constantly analysed to shape and improve the learner experience. The Babbel team is as diverse as our content. Based in Berlin, Germany, and New York, USA, 1,000+ Babbelonians from over 80 nationalities represent the diverse backgrounds, characteristics, and perspectives that make each person unique. Building genuine connections with our users is what sets Babbel apart, making it the world's leading language-learning platform with more than 16 million subscriptions sold. Founded in 2007 as the pioneering online language learning platform, we've grown steadily over the years. In 2023, Babbel was honoured with a place on Fast Company's list of the World's Most Innovative Companies, ranking 4th in the Education category
