Job
Description
Job
Title: Digital Marketing Officer
Department: Marketing Department
Reports
To: Head of Marketing
SUMMARY
The Digital Marketing Officer is responsible for anchoring
the digital marketing activities and online customer service of FINCA Uganda
while strengthening the institutions' brand presence, loyalty and
awareness. She/He will be responsible
for planning, implementing and monitoring FINCA Uganda’s digital marketing
campaigns across all digital platforms to drive engagement, lead generation and
business growth.
Key duties and responsibilities:
1. Designing and overseeing all aspects of digital
marketing, including the marketing database, email campaigns and digital
advertising initiatives.
2. Managing and regularly updating FINCA Uganda’s website
to ensure relevance, accuracy and optimal user experience.
3. Leading online digital lead generation initiatives and
track performance outcomes.
4. Planning, managing and growing
FINCA Uganda’s Social Media Platforms across all relevant channels.
5. Developing, integrating and
managing digital Chatbots to enhance online customer engagement and service delivery.
6. Establishing and managing online
strategic partnerships to support brand visibility and growth
7. Developing and managing
digital marketing campaigns aligned with organizational objectives.
8. Optimizing content for the website and social media platforms
such as Facebook, X (Twitter), Instagram, WhatsApp and other digital channels
9. Monitoring website traffic flow, analyzing performance
metrics and preparing regular internal performance reports.
10. Attending
networking events, activations and product launches to support brand visibility.
11. Identifying
emerging digital marketing trends and ensuring that FINCA Uganda remains ahead
of the industry developments.
12. Managing
search engine optimization (SEO) of website pages to improve visibility and
ranking.
13. Editing,
publishing and managing videos, podcasts, and audio content across digital
platforms
14. Promoting
FINCA Uganda’s products and services across the digital ecosystem
15. Executing
social media initiatives to improve key performance indicators (KPI), including
reach, engagement, likes, shares and interactions.
16. Creating
and executing SMS, and email-based marketing campaigns to support products
promotion and customer engagement.
Competencies
1. Digital Marketing skills
(Content generation and Integration)
2. Ability to manage
corporate socials
3. Excellent at
shooting events and content creation
4. Excellent communication
and presentations skills.
5. Experience with Search Engine Optimization
(SEO)
6. Strong organizational skills
and ability to work on own initiative
7. Good multitasking capabilities
and a team player.
8. Ability to work under pressure
and adhere to strict deadlines.
9. Strong interpersonal skills and
cultural awareness.
Qualifications and Experience
A Bachelor’s Degree in Marketing,
Communication, Business Administration and proven experience in digital
marketing, Search Engine Optimization (SEO), Google ads, X ads and Meta ads
2 years' work experience in a similar role.
TRAVEL
REQUIREMENTS
Travels are mainly within
the country, to be permanently aware of processes and applied policies in the
field.
Requirements
Competencies
1. Digital Marketing skills
(Content generation and Integration)
2. Ability to manage
corporate socials
3. Excellent at
shooting events and content creation
4. Excellent communication
and presentations skills.
5. Experience with Search Engine Optimization
(SEO)
6. Strong organizational skills
and ability to work on own initiative
7. Good multitasking capabilities
and a team player.
8. Ability to work under pressure
and adhere to strict deadlines.
9. Strong interpersonal skills and
cultural awareness.
Qualifications and Experience
A Bachelor’s Degree in Marketing,
Communication, Business Administration and proven experience in digital
marketing, Search Engine Optimization (SEO), Google ads, X ads and Meta ads
2 years' work experience in a similar role.
TRAVEL
REQUIREMENTS
Travels are mainly within
the country, to be permanently aware of processes and applied policies in the
field.
Skills Required
- Bachelor's Degree in Marketing, Communication, Business Administration
- Proven experience in digital marketing and SEO
- 2 years' work experience in a similar role
What We Do
FINCA International is a global non-profit organization dedicated to ending poverty through sustainable and scalable solutions, offering microfinance services and financial products to underserved communities.
