You'll be the only Digital Marketer on the team, with full ownership of website migration, schema architecture, AEO strategy, and the technical site layer. You'll work alongside a Designer and our Marketing Ops Manager, and you'll partner directly with the Head of Marketing on roadmap.
This is a high-autonomy role. You'll set the strategy, ship the work, and own the outcomes.
What you'll do......
Own the WordPress → HubSpot CMS migration end-to-end — redirect strategy, URL architecture, link-equity preservation, technical QA, post-launch monitoring
Design and implement schema markup and structured data to maximize visibility in both Google SERPs and LLM answer engines
Define and execute our AEO (Answer Engine Optimization) strategy — structure content so Perplexity, ChatGPT, and Claude cite TrustYou as the authoritative source for hospitality software
Optimize Core Web Vitals, site architecture, internal linking, sitemap, and robots.txt management
Maintain and extend HubSpot CMS modules, templates, and theme tokens, building on the 2026 modular brand system
Build measurement infrastructure in GA4 + Looker that connects technical SEO performance to pipeline and revenue
Work with Claude AI agents for content generation, technical audits, and schema generation — we expect you to leverage AI to multiply your output
Edit and direct SEO content production, partnering with marketing leadership on editorial calendar
- Run targeted CRO and A/B testing on conversion-critical pages (pricing, demo request, content-gated assets)
You are a perfect fit, if you have…
3–5+ years in technical SEO + web marketing — deep, hands-on, demonstrable. Not "I managed an SEO agency."
Direct experience with a WordPress → HubSpot CMS migration (or a comparable enterprise CMS migration) end-to-end. You know where redirects fail, what URL structures break, how to preserve link equity.
HubSpot CMS expertise — modules, templates, HubL, theme tokens
Strong fluency in schema markup, structured data, Core Web Vitals, redirect strategy, internal linking architecture
Understanding of AEO / LLM-search optimization — how Perplexity, ChatGPT, Claude surface answers, and how to structure content for citation
GA4 + Looker for measurement; you can connect SEO performance to funnel and revenue, not just rankings
SEO content sense — can write or strongly edit. You don't need to be a copywriter, but you know good SEO content from bad.
Active fluency with AI tools — you're already using Claude or comparable AI agents in your day-to-day work
- Strong English communication, written and verbal
Nice-to-haves.....
CRO instincts on landing pages and conversion paths
Familiarity with Looker Studio dashboards in a marketing context
Experience with paid advertising (Google ads, LinkedIn)
Hospitality tech experience
About you......
You're comfortable being the only owner of a technical layer — you don't need a team beneath you to ship
You execute independently and don't need micromanagement
You communicate clearly across functions — sales, marketing, product
You favor quality over throughput — you'd rather ship one great migration than ten rushed redirects
And most importantly, what's in it for you...
Competitive salary
Direct partnership with the Head of Marketing — a strategic seat, not a buried execution role
A team deeply invested in AI-augmented marketing workflows — you'll work alongside Claude agents, not against them
Real ownership: this role defines TrustYou's organic visibility for the next three years
TrustYou is a leading AI-driven hospitality platform dedicated to transforming guest experiences and empowering businesses to thrive. With a multicultural team of over 120 professionals working remotely across the globe, we help companies grow by achieving customer excellence.
Our product suite includes:
Customer Experience Platform (CXP): AI-powered insights for exceptional guest experiences.
Customer Data Platform (CDP): AI-powered data management for more direct bookings.
AI Agents: Intelligent, 24/7 agents that boost productivity and optimize conversions.
TrustYou is an equal-opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees regardless of gender, background, religion, orientation, age, or ability.
Skills Required
- 3-5+ years in technical SEO and web marketing
- Direct experience with a WordPress to HubSpot CMS migration end-to-end
- HubSpot CMS expertise (modules, templates, HubL, theme tokens)
- Fluency in schema markup and structured data
- Strong knowledge of Core Web Vitals, redirect strategy, internal linking architecture, sitemap and robots.txt management
- Understanding of AEO / LLM-search optimization and how LLMs cite authoritative sources
- Experience building measurement infrastructure in GA4 and Looker to connect SEO to funnel and revenue
- SEO content sense — ability to write or strongly edit SEO content and direct content production
- Active fluency using AI tools (Claude or comparable AI agents) in day-to-day work
- Strong English communication, written and verbal
- Ability to independently own and execute the technical SEO layer and migration without a team
- CRO instincts on landing pages and conversion paths
- Familiarity with Looker Studio dashboards in a marketing context
- Experience with paid advertising (Google Ads, LinkedIn)
- Hospitality tech industry experience
What We Do
TrustYou is on a mission to make communication and feedback simpler and more productive. We help companies win through the power of listening and provide a Guest Experience (GX) Platform that makes listening to customers easy, powerful, and actionable. The platform helps users to communicate with clients, understand feedback and share their success. TrustYou empowers companies to earn trust, make better decisions, and ultimately, win. At TrustYou our culture continually evolves and is shaped by the people that work here. With our values as a base and by listening to our employees, we have built a diverse and inclusive workplace that honors flexibility, autonomy, and authenticity. At TrustYou employees build amazing connections, create their own career paths, and continue to grow. You can learn more about our culture by visiting our website careers section. We are headquartered in Munich, Germany with offices in San Diego, CA; Madrid, Spain; Cluj, Romania; Tokyo Japan; and Singapore. TrustYou is a hybrid company with employees working fully remote, from an office, or a mix of the two.
